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Hankook Tyre UK wins Industry Marketing Campaign of the Year Award for second consecutive year

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NTDA

Hankook Tyre UK was awarded the NTDA’s Industry Marketing Campaign of the Year award for its ‘Hankook Big Winter Giveaway’ consumer promotion, featuring a £20,000 Virgin holiday voucher. Hankook’s primary objective of the promotion was to increase brand awareness, focusing on delivering a variety of paid and organic marketing methods across its social channels and radio advertising to reach as many UK drivers as often as possible. The four-week promotional campaign consisted of twenty-five daily prizes of a £50 Virgin Gift Card and a final main prize of a £20,000 Virgin holiday voucher. Anyone was eligible to enter the prize draw, subject to the usual T&Cs; all they had to do was visit the Hankook.win website and enter their contact details.

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Hankook Tyre UK award demonstrates ‘growing marketplace leadership’

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NTDA

Hankook’s Tyre Manufacturer of the Year winning entry at the NTDA Tyre Industry Awards “demonstrated, in great detail, its growing marketplace leadership in product, performance, innovation, productivity and sustainability,” according to NTDA chief executive Stefan Hay. The award was presented to Hankook Tyre UK’s sales director Paul Emery and marketing & communications manager Zoë Baldwin. Emery said: “We are a relatively small team at Hankook and are extremely proud that the UK tyre industry has recognised the strength of the Hankook business. This is truly a team effort and a team award.”

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Hankook adds DriverReviews-powered reviews to UK website

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A new partnership with DriverReviews gives Hankook Tyre UK a means of supplementing its consumer-facing website with user reviews. The fruits of integrating the DriverReviews platform can already be seen on Hankook’s UK site, and the tyre maker plans to roll out the concept in further markets next year.

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Hankook wins 2nd consecutive TyreSafe Tyre Manufacturer of the Year Award

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Hankook Tyre UK is TyreSafe’s Tyre Manufacturer of the Year for 2020. It is the second consecutive year that Hankook has won the award, recognising Hankook’s significant contribution to raising driver awareness of tyre safety-related issues. Over the past twelve months Hankook UK launched three tyre safety campaigns across social channels including Facebook and YouTube. TyreSafe chair and chair of awards judging, Stuart Jackson said: “Hankook’s commitment to raise awareness on tyre safety resulted in a well targeted campaign, which highlighted specific messages relevant to their core age group. A good library of resources was created to support it resulting in a programme of clear and engaging content.”

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Local foodbanks welcome helping hand from Hankook Tyre

Hankook Tyre UK, elite sponsor of the Northampton Saints, collected for the Daventry and Northampton foodbanks earlier this month as the Club took on Newport Gwent Dragons in the second round of the Anglo-Welsh Cup. Hankook and the Saints asked supporters to bring non-perishable items to the game for collection at the Hankook trailer, located in the Supporter Village at Franklin’s Gardens. Hankook also organised a collection at their head office in Daventry, where staff donated Christmas treats for the cause.

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