Zenises has launched a new advertising campaign designed to “provoke the reader into reacting and thinking deeper about business,” according to CEO Harjeev Kandhari. Based on the in vogue concept of “disruptive thinking,” the campaign will feature a variety of abstract creative artworks rolled out over the coming months.
The 2017 annual Zenises Partners Day was recentlycelebrated in the medieval town of Gubbio (right in the heart of Italy). A total of over 40 people attended the event and received first-hand news about how Zenises plans to assist them in growing business into 2018 – not only in the tyre market, but also in the latest business ventures of lubricants and batteries. The company also shared how it’s progressing with the Z Tyre ‘Flat Rate’ programme and its European expansion.
Zenises Group CEO, Harjeev Kandhari has denied rumours emanating from the Spanish market that Chinese tyremaker Doublestar has bid as much as 250 million euros for the company. Doublestar and Zenises entered into a European joint venture in October 2016.
Harjeev Kandhari has joined the board of directors of Doublestar Europe as vice chairman. The joint venture between Qingdao Doublestar and the Zenises Group, of which Kandhari is CEO, is responsible for the sale, marketing and distribution of all Doublestar products in the continent, including the UK and other major markets.
Zenises will display its expanded operations, encompassing automotive batteries and lubricants as well as a multi-brand tyre portfolio, at Autopromotec (Hall 15 Stand B6). The company said it had engaged with its European partners to understand and satisfy their business requirements.
From the exclusive location of the world famous Taj Palace Hotel, tucked away in the diplomatic enclave of the bustling metropolis of Delhi, over 50 European Westlake partners recently had a unique experience of India.
Qingdao Doublestar and Zenesis have made their first official comment on their operational joint venture, Doublestar Europe. Tyrepress.com reported last year that the company had been formed on 22 September 2016 between the Zenesis Group and the top five Chinese tyre manufacturer.
Commercial tyre retreading and management specialist, Vacu-Lug Traction Tyres will launch the first of a new generation of tyres at the CV Show (Birmingham NEC, 25-27 April). Featuring an enhanced sidewall protection system, the new 245/70R17.5 WZY2 has been manufactured to provide operators with extra protection against kerb wear.
The Z Tyre flat rate subscription scheme for car tyres was an eye-catching innovation when it launched in early 2016, and after what it describes as a “busy debut year” the company has expanded its availability and reduced the entry-level monthly rate.
On 22 September 2016 Doublestar Europe Ltd was registered as a UK company based in London. Tyres & Accessories understands that the company is a joint venture between Zenises and growing Chinese tyremaker Qingdao Doublestar designed to bring Chinese products into European markets.
The Tyre Industry Awards have been presented for 2016 during the sold-out NTDA Annual Dinner, this year hosted by the Vox Conference Centre on the site of Birmingham’s National Exhibition Centre. In addition to the various gongs, the NTDA presented Sir Tom Farmer with the National Chairman’s Award for Outstanding Contribution to the Tyre Industry, sponsored by Hankook UK, while Brian Funnell and Lennie Wells were also made NTDA Honorary Life Members. Presented by television personality Suzi Perry, the winners were decided by a panel of leading industry judges, and the results live-tweeted by Tyrepress via its Twitter feed.
The Z tyre programme, first launched two years ago, has now been expanded to include commercial vehicle tyres. These products will debut at the IAA Commercial Vehicles Show in Hannover this week and are being marketed as an economical and reliable aftermarket alternative for the truck and bus market. The Z truck tyre range consists of 26 dimensions and includes regional and long-haul fitments in sizes ranging from 17.5 to 22.5 inch fitments.
In addition to his tyre businesses, which come under the Zenises banner, Harjeev Kandhari has taken on an additional non-executive chairman role at Walpole Capital, a venture capital firm based in London.
Vacu-Lug’s stand at the recent Commercial Vehicle Show in Birmingham provided a summary of the tripartite business of one of the UK’s largest retreaders. Featuring its Vacu-Lug Management System (VMS) for online fleet application; its UK exclusive distribution of ZC Rubber’s (or Hangzhou Zhongce’s) Westlake truck tyre product range. in partnership with global Westlake partner Zenises; and Vacu-Lug’s own retread range – including the latest “premium” Logistik drive LD01 and the Logistik trailer LT01 retreads, and Duramold tyres designed for a cross-section of heavy and light truck operations – the company showed its relatively recent evolution into more rounded service provision. In terms of its retreading activities, estimated by the company to account for just under a fifth of the UK market, the last year saw upgrades to the Lincolnshire business’ manufacturing, with a second 12-segment, high pressure (300psi) press installed, with which its Logistik brand products are produced, alongside further phases of its new conveyor system and other general upgrades designed to improve product flow, utilisation, productivity, efficiency, and housekeeping. Tyres & Accessories spoke with Vacu-Lug fleet sales director, Dave Alsop during the show, who explained how the company has reacted to the contraction of UK retreading and various other challenges in the market.
Z Tyre set a new Guinness World Record for the most expensive set of car tyres ever sold, with the diamond and gold studded model, manufactured by Sentury Tyre, fetching $600,000 from a private buyer. Now the brand has confirmed that the profits from the sale will be donated to the Zenises Foundation.
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