The International Finance Corporation (IFC) and a consortium of banks in Pakistan are providing up to US$50.2 million in financing to Armstrong ZE Pvt. Ltd. to increase local tyre production. Armstrong ZE, a member of the same group of companies as UAE-based Zafco Group Holding, intends to invest an estimated US$92 million in a plant capable of producing 1.4 million Armstrong brand tyres a year.
Zafco returns to The Tire Cologne in 2024 to exhibit its products. The United Arab Emirates-based company plans to showcase the entire Armstrong and Otani truck tyre portfolio. It will highlight the Armstrong brand, which boasts a 112-year history. Additionally, the Zafco team will introduce their new customer satisfaction guarantee at the event, describing it as “a clear selling point.” You can find the Zafco exhibition stand in Hall 7, Stand C020/D021.
During the course of May’s Tire Cologne Zafco promoted the new Zeetex SU4000 4S – an all season car tyre launched following the success of its predecessor ZT4000 4S. In addition, the stand displayed “the most celebrated summer tyres of Zeetex” including the ZT1000, HP2000 vfm, SU1000 vfm, HT1000 vfm and CT2000 vfm. There is also an array winter tyres such as the WP1000, WV1000, WH1000, WH1000 SUV and WQ1000.
It’s been dormant for a long while, but now Armstrong is back: Partnering with Netherlands-based tyre wholesaler Van den Ban, this week Zafco launched the next generation of Armstrong tyres at The Tire Cologne.
Dubai based tyre brand, Zeetex has launched an online tyre safety campaign. Targeting both B2B and B2C segments, the new campaign addresses key concepts and tips, such as tyre inflation, with both textual and graphical content. Customers and end-users can follow the campaign on social media via the hashtags, #ZEETEX, #FuelForTires, and #SpendAnExtraMinute.
Zafco presented its own brand Zeetex, as well as the Otani, Double Coin, and Accelera and Forceum brands at Automechanika Dubai, showcasing a wide range of products for the Middle East and African markets. The show presented an opportunity to launch the latest Zeetex product line, a new Value for Money (VFM) range of four patterns for the PCR, UHP, 4×4, and Light Truck segments. Zafco states the VFM range is intended for “customers who look for value in terms of quality, price, and durability.”
Dubai based distributor Zafco will thrust its house Zeetex brand into the limelight at Reifen 2016, displaying its latest car tyre ranges from Hall 3, 3B28. “We believe that [Reifen presents] a great opportunity for our existing and potential customers to select from our extensive product offerings,” the company stated.
Zafco recently organized a 5K walkathon at Creek Park, Dubai for its employees and their families. The aim of the event was to raise awareness of Education with the theme: “E² – Education for Everyone”.
Zafco has unveiled two new tyres at Las Vegas’ SEMA show. The all-season Zeetex ZT3000, an eco-friendly alternative in the PCR category that offers exceptional wet grip and balanced driving behavior, and the slick Accelera Delta Sport, the brand’s first racing tyre engineered with the “R-Compound” are the new models on stand, which also featured Zeetex’s Café Zee concept.
The wait, says Zafco, is over – the Dubai-based importer-exporter has launched a fresh corporate website that aims to be a “one-stop information platform for the visitors.” Describing the new zafco.com site, the company says “the tantalising user-interface compels users to navigate freely through every section and get the latest updates and happenings” and the “combination of graphical and textual content keeps the visitors’ interest above par, while divulging heaps of information including the history, milestones, CSR activities, etc.”
Dubai-based importer-exporter Zafco is to expand the reach of the Thai commercial vehicle tyre brand, Otani. The manufacturer was incorporated three decades ago with the aim of becoming a leading manufacturer of agricultural, off-the-road, and commercial bias tyres in Southeast Asia. Otani has since expanded its TBR range, and now has an eye on Europe, having displayed its 14-size Expero TBR range at Reifen 2014 on Zafco’s stand.
The Zeetex brand has celebrated what it sees as a significant step forward in the recent Auto Bild magazine summer tyre test. The independent test rated 53 tyres based on their dry and wet braking distances, with the top 18 put forward to a “final”, at which point the magazine tested a range of characteristics: noise, mileage, fuel economy, handling, and braking efficiency on dry and wet surfaces. The Zeetex ZT 1000 was the cheapest tyre to make the final.
Several new product lines graced the Zafco stand at this year’s Reifen show. The latest range to emerge from the company’s joint venture with Thailand’s Otani Tire is the Otani Expero TBR line, a 14-size range that aims to cater to the needs of the European market and places a focus on durability and reduced rolling resistance.
Following on from their European launch in February, the new series of Zeetex brand passenger car, 4×4 and light commercial tyres have been presented to 40 Africa, Middle East and ASEAN dealers. The six new models offer better road-handling and traction while delivering longer mileages, according to Zeetex distributor ZafcoTrading, and were unveiled on 20 […]
Zeetex has expanded its European market portfolio with the addition of six lines. The new products – the SU1000, HP1000, AT1000 and HT1000 ranges for SUV/4×4 vehicles and the CT1000 for light commercial vehicles – are said to provide offering enhanced dry grip and steering response, good traction, exceptional ride comfort and good handling, exceptional mileage and reduced aquaplaning. Zeetex brand distributor Zafco Trading says the new offerings “are geared to change the European tyre scene.” The tyres were launched at a dealer meeting in Austria this month.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.
