As the company said in pre-show previews, Zenises showed its new Z brand run flat programme during Autopromotec. However, the company also announced a further expansion of the new high performance Z tyre range during the first day of its participation at Autopromotec in Bologna.
Following its European market introduction, the new Z tyre brand will be participating at the forthcoming Autopromotec in Bologna from 20-24 May in Hall 15 on stand 2.
This means the Z brand is going to introduce new sizes, which bring the range to more than 50 high performance dimensions. In addition, the Bologna event will see the launch of a Z run-flat tyre programme, a move designed to help reinforce the brand’s premium credentials.
A few months ago the company behind the Infinity, Westlake and Linglong brands in our region unveiled its new corporate identity and name, Zenises. It also previewed an upcoming tyre brand, known simply as ‘Z’. The new brand was officially launched yesterday, and Zenises says it “stands apart from the crowded tyre market by delivering an unbeatable combination of performance, visual appeal and value for money.”
Mid-way through the Essen Show, the people behind one of the largest plots in hall three (home to the Infinity, Westlake and Linglong brands) announced that they are changing their corporate identity. And while this did mean the unveiling of a Zenises logo and a new range of Z branded tyres, speaking to chief executive officer Harjeev Kandhari reveals that the concept goes far further than this.
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