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Vredestein to benefit from Apollo Tyres’ European ‘rebalance’

Apollo Tyres aims to be the “easiest tyre company to do business with” and is implementing organisational changes in Europe that will help realise this goal. Parallel to a tweaking of the Vredestein brand’s positioning and pricing, Apollo is adapting its sales and marketing organisation and appointing new regional customer care managers. These changes come into play on 1 April 2022, and to find out more we spoke with Yves Pouliquen, Apollo Tyres’ head of sales and marketing for Europe.

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  3. Apollo’s European turnover significantly up
  4. Stirred up for growth – Apollo Vredestein prepares for a greater European presence with new tandem mixer
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Growth for Vredestein all-season range

A further 25 new dimensions are joining the Vredestein all-season tyre portfolio in response to fast-growing demand for these products. These fitments for 15- to 22-inch rim diameters expand three ranges, the Vredestein Quatrac line for compact and family cars and SUVs, Quatrac Pro for high-performance cars and SUVs and Comtrac 2 all-season+ for commercial vehicles.

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  1. Maloya returns – but only in Germany for now
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  3. AutoZum debut for Vredestein Comtrac 2
  4. Conserving costs, maximising business: Apollo Tyres’ response to the coronavirus pandemic
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Hard work has paid off – Vredestein on Autozeitung test win

Vredestein is chuffed that its Quatrac is joint winner of the latest Autozeitung all-season tyre test. The Vredestein tyre tied for first place in the test of nine 205/55 R16 all-season tyres, and was also named Autozeitung’s price-performance recommendation.

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  4. Auto Bild Allrad: ‘top-class’ performance from Apollo in winter tyre test
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Pouliquen heading Apollo Vredestein’s European sales & marketing

Yves Pouliquen has joined Apollo Vredestein as head of sales and marketing of the tyre maker’s Europe division. He began in the role this month, bringing with him more than two decades of tyre industry experience.

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Related news:

  1. Michelin a double winner at TTI Awards
  2. Aeolus to launch third generation truck and bus radial tyres at Autopromotec
  3. Prometeon to launch new Pirelli Itineris tyre range at Autopromotec
  4. 750 jobs to go at Apollo Vredestein’s Netherlands plant
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