Kumho Tire’s DACH market operation has a new managing director. Steve Yeom started in this role on 1 September, succeeding Yong-Sung Kim, who has returned to the company’s head office in Korea following his tenure at Kumho Tire Europe GmbH.
In addition to its newly-signed deal with Champions League and German Bundesliga team FC Schalke 04, Kumho Tyre has come on board as tyre partner for two further German clubs. Hamburger SV and Hertha BSC will be sponsored by the tyre maker until the end of the 2016/17 season.
Kumho Tyre has picked up another football sponsorship agreement to complement its activities with the Spanish La Liga. This new sponsorship deal is with Champions League and German Bundesliga team FC Schalke 04. The contract runs until the end of the 2016/2017 season and contains the option of further collaboration. As sponsorship partner, Kumho will be represented on LED signage at FC Schalke 04’s home ground, Veltins Arena, and receive other advertising opportunities both in the stadium and in team-related publications. The team’s bus will also be equipped with Kumho tyres.
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