As part of a policy to consolidate truck tyre production under one roof, Yokohama Rubber Co Ltd has announced it will phase out production of truck and bus tyres at its Hiratsuka, Japan plant by the beginning of 2002. All radial truck and bus tyre will then be produced at the company’s larger plant in Mie, Japan and the Hiratsuka plant will concentrate on the production of non-tyre products.
Following price increases of between 3 and 5% by Cooper, Goodyear, Pirelli and Yokohama in the US market, Michelin is increasing its prices of passenger car and light truck tyres by 5%. Tyre manufacturers need a minimum price increase of 3% merely to compensate for the 8% increase in raw material costs (rubber, oil, carbon black).
While Toyo shares dropped at the end of April/beginning of May, those of two other Japanese manufacturers, Bridgestone and Yokohama, gained. The share prices of Continental, Cooper, Goodyear and Michelin too.
Bridgestone is to join Goodyear, Continental, Michelin, Cooper, Pirelli, Yokohama and others in raising tyre prices in the USA to compensate for raw material price increases. Effective June 1st, Bridgestone tyre prices will rise 4%. Historically, Bridgestone has taken advantage of other manufacturers’ price increases in order to gain market share, so this latest announcement seems to indicate that this time the price rises will stick.
In the first week of July Goodyear shares were down, while Bridgestone, Michelin and Toyo Tires were all winners. Only a short time before, at the end of June Goodyear and Michelin shares had gone down as well as car manufacturers Mazda, General Motors, Volkswagen and BMW lost drastically. Mid June almost the same situation: Goodyear going down (this time Bridgestone and Cooper too) leaving only Yokohama as a winner.
Japanese producer Yokohama’s high performance tyres received top scores in the latest competitive tyre tests in the German motoring press. Magazines auto, motor & sport, sport auto and rallye racing emphasised the extraordinary performance of the “AVS Sport” and the “TW 1” on wet and dry surface.
A year ago, there were rumours that Yokohama was seeking an alliance with Michelin. TYRES & ACCESSORIES recently visited the company and, in addition to factory and R&D facility visits, interviewed the President of Yokohama Rubber Company, Mr. Yasuo Tominaga. Mr. Tominaga spoke of the company’s wide-ranging restructuring plan and whether a company the size of Yokohama can survive alone in a global market dominated by the big three manufacturers.
With the exception of Peugeot, Porsche and Beru, other share prices from automobile and tyre companies have fallen to an all-year low. Companies in this category include DaimlerChrysler, Volkswagen, Kiekert, Delco Remy, Delphi, Phoenix and Johnson Controls, as well as Continental, Cooper, Yokohama, Toyo and Goodyear.
Junichi Okishima, who has been managing director of Yokohama Germany for five years, is returning to Tokyo at the end of this year to take up new challenges within the group. His successor will be Noria Karashima.
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