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Yokohama to Build Thai Plant

(Akron/Tire Review) Yokohama Rubber Co is to build a new tyre plant in Thailand to produce passenger and light truck/SUV tyres. The company said it would begin construction of the 11.5 billion yen facility this October, which will be located adjacent to its current Yokohama Tire Manufacturing (Thailand) Co. facility there. Yokohama said the new plant, with an initial capacity of 1.4 million tyres annually, will begin production in November 2006. The plant will be designed, the company said, to allow for further expansion as warranted.

13th May 2005/by Tyrepress Editors

Yokohama Reports Sales Increase

(Akron/Tire Review) Publishing 2005 financial results, Yokohama Rubber Co has reported that it achieved net sales of approximately 419.8 billion yen (£2.1 billion), up 4.5 per cent from the year prior. The company also reported favourable overseas sales in Europe, Asia and the Middle East, while replacement market sales in Japan were also up. Yokohama’s Tire Group sales increased 6.7 per cent, to 307.9 million yen (£1.5 billion). Yokohama’s management projects a 6 per cent increase in net sales, a 14.5 per cent rise in operating income, and a 1.6 per cent increase in net income in the 2006 financial year. Group operating income grew 19 per cent to roughly 18.2 billion yen.

13th May 2005/by Tyrepress Editors

Yokohama Launches New European Subsidiary

At the beginning of April, Yokohama Rubber Co, made its Europe Office in Dusseldorf, Germany, a subsidiary called Yokohama Europe GmbH. Yokohama Europe will oversee Yokohama’s European marketing and sales strategies. According to the company, the move is part of efforts to strengthen Yokohama’s marketing strategy by more closely managing local operations. The new company will help reinforce sales by concluding comprehensive contracts with leading store chains around Europe and by accelerating original equipment marketing to European automakers.

Yokohama now has sales companies in 10 countries in Europe – in the UK, Italy, Switzerland, Sweden, Germany, Austria, Denmark, Belgium, Spain, and Russia.

25th April 2005/by Tyrepress Editors

Yokohama Establishes Sales Company in Russia

Yokohama Rubber Co has established a tyre sales subsidiary in Russia on 1 April to reinforce local marketing. The Moscow based company is called Yokohama Russia L.L.C and operations will commence in late April. The new company is a joint venture between Yokohama and Itochu Corporation (with 85.1 and 14.9 per cent shares respectively).

22nd April 2005/by Tyrepress Editors

Yokohama Announces Price Increases

(Akron/Tire Review) Citing “continued escalation of petroleum derived material costs, energy cost increases, freight cost increases and social cost adjustments,” Yokohama Tire Corp. said it would increase prices across the board on its TBS and commercial LT tyres. Prices on these tyres will increase by 5 per cent to 6 per cent, the Yokohama said, and “additional in-line adjustments will be made.” Detailed pricing information will be sent to dealers before 1 June, when the price increases take effect.

20th April 2005/by Tyrepress Editors

Yokohama Tire Philippines Starts Expansion Project

Yokohama Tire Philippines has started its P5.8-billion (£56.6 million) expansion project in the Clark economic zone.

This, the third expansion project of the plant is designed to boost production to 20,000 tyres a day by September 2006 from its present 9,000 tyres a day capacity.

15th April 2005/by Tyrepress Editors

Yokohama to Exhibit at Auto Shanghai

Yokohama Rubber will participate in the 11th “Auto Shanghai 2005”, which runs from 22-28 April in Shanghai, China.

In an effort to enhance its image as a supplier of high performance tyres, the company will show AVS dB and ASPEC A380 high-performance passenger-car tyres manufactured by Hangzhou Yokohama Tire; Yokohama’s manufacturing and marketing subsidiary in Hangzhou City, Zhejiang Province, China. It will also exhibit GEOLANDAR H/T-S on-road-use SUV tyres to be manufactured and marketed by the subsidiary this year.

11th April 2005/by Tyrepress Editors

Yokohama Launches Advan Neova

(Akron/Tire Review) Yokohama Tire Co. has launched its new Advan Neova tyre, available in 14 sizes, in the US. In conjunction with the tyre launch, the company also introduced a new Web site – at www.advan.com/USA – that contains information exclusive to the Advan brand in the US.

7th April 2005/by Tyrepress Editors

Yokohama Rubber to Participate in Aircraft Interiors Expo 2005

The Yokohama Rubber Co., Ltd., will participate in the three-day Aircraft Interiors Expo 2005, which starts today at the Hamburg International Exhibition and Conference centre. The annual event is the world’s largest for aircraft interiors. The company will exhibit its lavatory modules and water tanks in its first appearance at the exposition.

5th April 2005/by Tyrepress Editors

Advan on TV

(Fullerton, California/Tire Review) Yokohama Tire Corp has premiered its new Advan brand television commercial on the Speed Channel. The commercial was aired multiple times during the network’s replay of the 12 Hours of Sebring 2005 American Le Mans Series (ALMS) event. “We believe Advan will reinstate Yokohama as the premier ultra-high performance consumer tyre-maker,” said Art Michalik, director of marketing communications for Yokohama.

21st March 2005/by Tyrepress Editors

Yokohama to Increase OTR Tyre Prices

(Akron/Tire Review) In the US Yokohama Tire Corp will increase OTR tyre prices “across the board,” effective 1 April, the company announced. The tyre manufacturer’s OTR tyre line will increase by 3-8 per cent, and additional in-line adjustments will be made, it said. Detailed pricing information will be sent to dealers. Yokohama said the reasons for the increase include rising costs of resources, such as steel, fabric and petroleum-derived materials.

18th March 2005/by Tyrepress Editors

Del-Nat President Leaves

(Akron/Tire Review) Del-Nat Tire Corp. president Dan Hunter abruptly left the company on 14 March. Mr Hunter, who served as president of the private brand cooperative, joined Del-Nat in 2001 after holding executive positions with Yokohama Tire Corp. Del-Nat chairman Dick Erickson, of Sun Tire in Jacksonville, Florida, is heading the search for a new president. He has assumed duties as Del-Nat’s president until a replacement for Hunter can be found.

17th March 2005/by Tyrepress Editors

For Tyre Companies 2005 is A Year of Celebration

This year the General brand is celebrating its 90th anniversary, while Toyo Tire & Rubber Co will enjoy its 60th birthday this summer. At the same time Yokohama Tire Corp is celebrating its 35th year of doing business in North America. 2005 must be the Year of the Tyre Company, writes Tire Review.

10th March 2005/by Tyrepress Editors

Major CEOs Agree to Address Policy Issues

The Rubber Manufacturers Association (RMA) has reported that 11 CEOs from tyre companies in Europe, Japan, South Korea and North America met in Geneva during the Geneva Motor Show to discuss common global policy issues faced by the industry. According to news published by Tire Review, the CEOs discussed environmental and health and safety matters, and reached a consensus on two major issues.

The companies agreed to address industry policy issues of tyre materials and tyre wear particles. As part of that, they agreed to initiate independent research on these issues by establishing two project teams that will report back to the group. Participating in the discussions were the chief executives of Bridgestone Corp., Continental AG, Cooper Tire & Rubber Co., Goodyear Tire & Rubber Co., Hankook Tire Co., Kumho Tire Co., Groupe Michelin, Pirelli & Cie SpA, Sumitomo Rubber Industries Ltd., Toyo Tire & Rubber Co., and Yokohama Rubber Co.

The meeting was attended by representatives of the European Association of the Rubber Industry – BLIC, the Japanese Automotive Tire Manufacturers Association, the Korea Tire Manufacturers Association and the Rubber Manufacturers Association.

4th March 2005/by Tyrepress Editors

Yokohama Exhibits Advan at Geneva Show

Yokohama Rubber will show exhibit at the 75th Geneva Motor Show, highlighting the company’s Advan flagship brand. The company will exhibit a Gemballa Cayenne fitted with 22 inch Advan ST tyres emphasising its focus on high performance technology, according to a statement. Yokohama Rubber will also exhibit its safety support technologies at the show, including its Zero Pressure System, Support Ring Run-flat System, and tyre pressure monitoring system for passenger cars.

1st March 2005/by Tyrepress Editors