Strong Link Between OE Satisfaction & Aftermarket Tyre Sales – Study
Results of the latest J.D. Power Asia Pacific 2009 Japan Original Equipment Tire Customer Satisfaction Index Study indicate that high levels of satisfaction in original equipment tyres may well lead to a notable increase in brand loyalty amongst customers purchasing summer replacement tyres. The January 7 released results show that, on average, 74 per cent of motorists in Japan are likely to stick with their vehicles’ original equipment tyre brand when purchasing summer replacement tyres. However, amongst the more highly satisfied customers, namely those whose satisfaction scores averaged 800 or higher on a 1,000-point scale, this figure increases to 88 per cent.
