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Yokohama introduces new rally tyre to the UK

Yokohama HPT has announced a new motorsport tyre for the UK. The Yokohama A053 is a brand new gravel rally tyre, developed during the 2010 season as the manufacturer partnered the Intercontinental
Rally Challenge. The A053 is designed to compliment the A035, featuring a completely new construction and tread pattern. Designed for all loose surface applications, it will be available in three compounds; super soft, soft and medium to cope with the widest range of gravel stage conditions. The A053 will replace both sizes of the preceding A035E, in 195 and 205 widths.

27th January 2011/by Tyrepress Editors

Yokohama’s W.drive UK introduction gains “excellent response”

According to the UK distributor for Yokohama tyres, Yokohama HPT, the British motoring public seems to be grasping the benefits of using winter tyres. Even before the recent cold snap, YHPT reported swift sales of its W.drive range of winter tyres, available for the first time in the UK this season. The consensus among those companies selling winter tyres into the British market seems to suggest that this year has seen significant growth, a development predicted in tyrepress.com articles since last year’s cold snap.

27th January 2011/by Tyrepress Editors

Yokohama extends tyre safety commitment with full TyreSafe membership

The UK distributor of Yokohama tyres, Yokohama HPT has extended its commitment to tyre safety by becoming a full member of tyre industry safety body TyreSafe. Yokohama was previously an associate member of the group but will now take a more active role as full members, which includes a seat on the TyreSafe board. David Seward, managing director of Yokohama HPT said the company was “proud to have become a full member” of TyreSafe, mentioning its “enviable reputation” as a communicator of tyre safety information to a wide audience.

27th January 2011/by Tyrepress Editors

Yokohama HPT Introduces A005 Radial Tyre for UK’s Sports2000 Series

The UK distributor for Yokohama tyres, Yokohama HPT, has announced the introduction of a new specification race tyre to the UK. The A005, developed for the Sports2000 race series, replaces the now discontinued bias tyre used by the series. Sports2000 has exclusively used Yokohama tyres, supplied by George Polley Motorsport, for 25 years, up to and including 2010. The series is based on sports prototype-style single seaters, using either the Ford Pinto or Duratec engine and its value and fun-conscious approach means huge grids every season.

26th January 2011/by Tyrepress Editors

Blackcircles Prepares for Volume Growth through Tesco Partnership

Company News, News, UK News

Following a gestation period of some five years, a new retail venture entered the UK tyre market in January 2011. Blackcircles.com has announced the launch of Tesco-Tyres.com in partnership with Britain’s leading retailer, a venture that offers access to Tesco’s massive nationwide customer base – including its 13 million Clubcard holders. Speaking with Tyres & Accessories, Blackcircles.com founder and managing director Mike Welch reflects on what the realisation of this long-held goal means for his company and what the future for Blackcircles may look like.

20th January 2011/by Tyrepress Editors

Toyo, Conti, Yokohama Settle GTY Dispute

Toyo Tire Holdings of Americas, Continental Tire the Americas and Yokohama Corporation of America have reached an agreement settling all claims relating to the lawsuit regarding Toyo’s forced exit from the joint venture GTY Tire Co. Last June, US publication Tire Review reported claims from Toyo that in December 2009 its GTY Tire partners Yokohama and Continental cut off Toyo’s requested 2010 allocation of 290,000 medium truck radials and had voted to dissolve the GTY partnership, citing Toyo’s “business and capital alliance” partnership with Bridgestone Corporation. Toyo, with a 16 per cent share in GTY Tire, was the ‘junior partner’ in the joint venture – Continental held a 51 per cent share and Yokohama a 33 per cent stake.

19th January 2011/by Tyrepress Editors

Yokohama Tire Corporation Announces Management Promotions

Several strategic management promotions have been implemented by Yokohama Tire Corporation in the US, including the promotion of Dan King from vice president of sales and marketing to senior vice president of sales and marketing. “Dan has been highly instrumental in securing strong performances for Yokohama, including a record year in 2010,” remarked Yokohama Tire president and CEO Takao Oishi. “This promotion reflects Dan’s continued high level of performance, as well as his expanded role since the retirement of Jim MacMaster (former executive vice president and chief operating officer) last year.”

17th January 2011/by Tyrepress Editors

Yokohama Awarded for Samurai Ad Campaign

Efforts made by Yokohama Rubber to increase brand recognition in overseas markets have been acknowledged at the Japan IAA Best Advertising Awards. The company shares that at a presentation ceremony on January 27 it will be handed the bronze award for its “Master of the Road” television commercial, which was aired in a number of international markets.

17th January 2011/by Tyrepress Editors

Yokohama Gets 2011 Rolling at Autosport

This year's Autosport International show will kick-start the year for the UK distributor of Yokohama tyres, Yokohama HPT Ltd. Two new motorsport tyres will be launched into the UK market at the company’s show stand (stand number 2740) and Yokohama will also confirm its motorsport involvement for 2011.

13th January 2011/by Tyrepress Editors

Yokohama to Promote ‘BluEarth’ at Tokyo Auto show

At the upcoming Tokyo Auto Salon 2011, which begins on January 14, Yokohama Rubber will display a new tyre brand alongside its global Advan range. Known as “BluEarth”, Yokohama says the new line-up is based on the concept of “easy on the environment, people and society.” The full BluEarth range will be displayed at the show, including the top of the line BluEarth-1, the premium BluEarth RV-01 for minivans and the standard BluEarth AE-01 tyre.

12th January 2011/by Tyrepress Editors

Solar Power for Yokohama China Site

Yokohama Rubber intends to reduce its greenhouse gases by 25 per cent (using the year 1990 as a benchmark) by 2020, and to achieve this target the company is introducing natural energy sources and more energy efficient equipment. As part of this programme, China based company subsidiary Hangzhou Yokohama Tire Co., Ltd. is installing a photovoltaic power generation system at its head office administration building and guardhouse. The solar power equipment to be fitted there is comprised of seven hundred and twenty nine 100-watt panels in a space of approximately 3,000 square meters, and these will supply about 67,000 kWh of electricity annually – about 0.3 per cent of the facility’s requirement – and cut CO2 emissions by about ninety four tons per year. This first solar power system installed at a Yokohama Rubber company outside of Japan will enter operation in February 2011.

12th January 2011/by Tyrepress Editors

Yokohama Canada Reorganises Consumer, Commercial Businesses

Yokohama Tire Canada has reorganised its internal structure by creating separate commercial and consumer business units to manage the sales and marketing of the two respective product lines. This revised structure is intended to better support dealers and assist is sharpening the focus of both the consumer and commercial businesses.

7th January 2011/by Tyrepress Editors

YTC Salem Plant Joins Top Environmental Category

Yokohama’s Salem facility in the US has reached the highest tier in its home state’s environmental programme. In December the plant was recognised as an Extraordinary Environmental Enterprise (E4) in the Virginia Environmental Excellence Program (VEEP). Among the 450 participants in VEEP, only about thirty have qualified as E4 members – the highest attainable level.

5th January 2011/by Tyrepress Editors

Yokohama OE on Audi A7 Sportback

Audi’s new A7 Sportback, released in Europe in Autumn 2010 and now being introduced into global markets, is to be fitted with Yokohama Advan tyres as original equipment. Yokohama Rubber reports its Advan Sport in size 265/35R20 99Y XL has been selected for the four door coupe, the fourth Audi model to be shipped with Yokohama tyres as original equipment.

4th January 2011/by Tyrepress Editors

Japanese Motorists Would Pay Extra for Fuel Efficient OE Tyres – Study

Upon the release of its JDPower Asia Pacific 2010 Japan Original Equipment Tire Customer Satisfaction Index Study, the global marketing information company reports that Japanese motorists are becoming increasingly well disposed towards fuel-efficient tyres and says that, if given the option, a “sizable percentage” would be willing to pay extra to have fuel-efficient tyres equipped on their new vehicle.

16th December 2010/by Tyrepress Editors