Yokohama Archives - Page 53 of 95 - Tyrepress

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Organisational changes aplently at Yokohama Tire

The company responsible for printing Yokohama Tire Corporation’s business cards must be rubbing its hands with glee – the North American division of Yokohama Rubber has announced a host of “strategic management promotions” and other changes in role and job description. These changes take effect immediately. Dan King, Yokohama Tire’s senior vice-president of sales and marketing, has described the personnel changes as part of Yokohama’s “progressive effort to continually improve the service we provide to our dealers and deliver the best products to the market.”

20th January 2012/by Tyrepress Editors

Japanese study stresses value of web presence

The Japanese are changing the way they change their tyres, reports J.D. Power Asia Pacific. The results of the company’s 2011 Japan Replacement Tire Customer Satisfaction Index Study were released on 18 January, and J.D. Power believes they show “replacement tyre shopping behaviour among vehicle owners in Japan is undergoing considerable change.” This change is said to be particularly occurring due to steadily increasing usage of the internet during the shopping process.

19th January 2012/by Tyrepress Editors

Yokohama to provide F2 control tyre

Japanese tyre manufacturer, Yokohama has been selected as the control tyre provider for the 2012 and 2013 seasons of the FIA Formula Two championship. Run by MSV and headed by former Formula One driver, Dr Jonathan Palmer, Formula 2 is recognised as a stepping stone to Formula One for aspiring single seat racers. The adoption of Yokohama as control tyres means the addition of a second FIA championship to the Japanese brand's portfolio; it has provided the control tyres for the FIA World Touring Car Championship since 2006.

12th January 2012/by Tyrepress Editors

Michelin launches its ‘recession’ tyre

During a press conference at the North American International Auto Show (NAIAS) in Detroit, Michelin North America’s recently appointed chairman and president Pete Selleck introduced the tyre maker’s latest product for a North America still feeling the effect of what some have dubbed the “Great Recession”. Called the Defender, the new passenger car range has been described by Selleck as a “product that meets the demands of Americans who are enduring difficult economic times and are insisting on top value for their money in a way not seen for decades.”

11th January 2012/by Tyrepress Editors

Despite tsunami, Yokohama ready for next phase of ‘GD 100’ in 2012

Yasushi Tanaka, who took over as president and CEO of Yokohama Tire Corporation in July 2011, reports that parent company Yokohama Rubber is ready to commence the third phase of its ‘Grand Design 100’ plan this year, a plan he is credit as being co-architect and co-founder of. This penultimate phase is scheduled to be acted upon until 2015, when the fourth and final phase will come into effect and be carried out over a two-year period before concluding in time for the company’s centenary in 2017.

10th January 2012/by Tyrepress Editors

Yokohama to increase US prices

Taking pole position for this year's round of price rises is Yokohama Tire Corporation, who on 3 January announced a planned increase of up to eight per cent on all its commercial truck tyres in the US. The new prices will take effect 1 February, and the company says further in-line adjustments will be announced at a later date.

4th January 2012/by Tyrepress Editors

Yokohama tweaks senior management roles

Yokohama Rubber has announced four senior management changes. The first of these to take effect is Hirohisa Hazama’s relinquishing of his position as general manager of Yokohama’s Tire R&D department. This change took effect 1 January 2012. Hazama will continue in his existing roles as corporate officer and general manager of the Tire Global Technical division. Yokohama has not named a successor for the Tire R&D role.

4th January 2012/by Tyrepress Editors

Yokohama releases English-language CSR report

The English language version of Yokohama Rubber’s 32-page CSR Report 2011 is now available. Two versions of the company’s corporate and social responsibility document are available – a print version, which is available to download as a pdf, and a digital version. This second option contains more detailed information than the print version, the company shares. Both versions were first published in Japanese in August 2011.

3rd January 2012/by Tyrepress Editors

Yokohama lifts OTR prices in US

Yokohama Tire Corporation is ringing in the New Year with hefty price rises on its OTR tyres. As of 1 January 2012, base prices for these products in the US will increase by up to 15 per cent; this list price adjustment will be followed by additional in-line adjustments, the details of which Yokohama will announce at a later date.

12th December 2011/by Tyrepress Editors

Goto to take on Yokohama’s Tire Group presidency

On 1 January 2012, Yuji Goto will take over from Hikomitsu Noji as president of Yokohama Rubber’s Tire Group, the Japanese company reports. Goto is already general manager of Yokohama’s Tire Global Business Planning Division, a role he will continue in next year. Hikomitsu Noji will retain his position as president and representative director of Yokohama Rubber.

9th December 2011/by Tyrepress Editors

Yokohama continues Forever Forest in US

Through its “Forever Forest” programme, Yokohama Rubber and its subsidiaries aim to create verdant surroundings at Yokohama facilities around the world; the intention is to plant more than half a million trees by 2017, a goal Yokohama is almost halfway towards achieving. The company’s US tyre operation, Yokohama Tire Corporation launched the second phase of its Forever Forest activities on 7 December with the planting of more than 300 seedlings at its headquarters. This second phase planting in Fullerton, California followed the inaugural event held in December 2010 when Yokohama Tire Corporation planted more than 500 tree seedlings.

8th December 2011/by Tyrepress Editors

High commercial tyre demand to continue in North America, says Yokohama’s Phillips

Looking back on 2011 and forward to the coming year, Rick Phillips, Yokohama Tire Corporation’s director of commercial sales, states that the tyre maker expects the strong demand it has experienced in the North American market this year to continue. “Demand has continued to outweigh supply so we have literally sold everything that we are able to build,” he commented. “As an industry, we will go into 2012 with very little beginning inventory, much like we did in 2011…we see the demand continuing to be greater than supply, at least through next summer. Despite reports on the economy being on the brink of another recession, the trucking industry remains strong.” Phillips believes that high levels of demand, particularly within the OEM segment, may lead to further pressure upon the replacement market.

30th November 2011/by Tyrepress Editors

Advan OE for US A7

The US market 2012 Audi A7, winner of the Motor Press Guild’s “Vehicle of the Year” award at the 2011 Los Angeles Auto Show, will be fitted with Yokohama Advan Sport tyres as original equipment. Announcing the OEM supply deal, Yokohama Tire Corporation’s director of OE sales, Jeremy Kahrs, commented “the 310 horsepower Audi A7 is a sleek, stylish sporty five-door coupe. We couldn’t agree more with the award and are proud the A7 runs on our ultra high-performance Advan Sport tyres. They are a perfect fit.”

25th November 2011/by Tyrepress Editors

Yokohama Rubber to Exhibit at the Tokyo Motor Show 2011

Yokohama Rubber Co., Ltd. has announced its participation in Tokyo Motor Show 2011, which will run from 30 November to 11 December (open to the general public from 3 December), at Tokyo Big Sight in Koto-ku, Tokyo. Yokohama will present some of its ideas, technology and activities including the firm's BluEarth eco tyre. Not only the BluEarth branded tyre series will be on show, but also other tyres developed based on the BluEarth concept. The company's latest environmental technology will also be explained, including the "nano bland compound" containing orange oil and the Airtex Advanced liner, which can substantially mitigate natural air leakage.

17th November 2011/by Tyrepress Editors

Year 29 – Yokohama gears up for Macau GP

For the 29th consecutive year, Yokohama Rubber will serve as sole tyre supplier for the Macau Grand Prix. This Formula 3 event, being held for the 58th time, gets underway tomorrow and runs until November 20. Yokohama will also again be the exclusive tyre supplier in the culminating event of 2011 FIA World Touring Car Championship, a race taking place in Macau in conjunction with the Macau Grand Prix. The weekend’s racing events will also include a touring car race for local drivers and a motorcycle race.

16th November 2011/by Tyrepress Editors