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Yokohama exclusive Nitro Circus tyre in the US

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Inspired by the Nitro Circus television phenomenon created by Travis Pastrana, Nitro Circus Live is an action sports show featuring the world’s best athletes in FMX, BMX, skate, base jumping and more, and Yokohama has now become the exclusive tyre of Nitro Circus Live Tour in the United States. The 2017 US Nitro Circus Live Tour kick starts on June 3, and the tyre maker states it has taken on its exclusive tyre role in order to spotlight its Geolandar light truck range.

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Related news:

  1. Yokohama an official partner of Nitro World Games
  2. October production start for Yokohama’s US tyre plant
  3. Yokohama and Chelsea offer free youth soccer clinics in the US
  4. Layoffs at Yokohama tyre plant in the USA
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Summer 2017 European launch for Yokohama BluEarth RV-02

The Yokohama BluEarth RV-02 tyre range, which is currently sold in Japan and Asia, is coming to Europe this summer. Beginning in the warmer months, the RV-02 will be gradually rolled out across the region, with 35 size from 245/35R20 95W XL to 195/65R15 91H available. The tyres have been given an EU tyre label rating of ‘A’ for wet grip and ‘C’ for rolling resistance.

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Related news:

  1. Tomato Tyres take Yokohama to Comet Car Hire
  2. BluEarth – more than just a tyre
  3. TÜV SÜD certification for Yokohama all-season tyre
  4. Yokohama’s AA-rated eco tyre helps lower emissions and fuel use
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Japan/Oceania: Yokohama OE on Toyota Yaris

The all-new Toyota Yaris, or Vitz as it is known in Japan, will come equipped with Yokohama tyres in Japan, Australia and New Zealand. Yokohama Rubber shares that three of its tyres, the Yokohama db E70 in size 195/50R16 84V, BluEarth E70 in size 175/70R14 84S and S73 in size 165/70R14 81S, have been approved for the car, which was launched on 12 January.

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Related news:

  1. Yokohama OE on Toyota RAV4
  2. Yokohama Driver 1st Woman to Win 2 Off-Road Truck Championships
  3. Yokohama OE on Russian-made Škoda Kodiaq
  4. Yokohama enters 20th year supplying Lotus with new road legal OE track tyres
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Yokohama Rubber micro-site celebrates 100th anniversary

Yokohama has launched a new micro-site to mark its 100th anniversary year. The site highlights milestones in the company’s history and products, created with two distinct timelines showing its corporate and product development. The manufacturer also presents video content to illustrate further the Yokohama story (click Read More to see Yokohama’s videos).

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Related news:

  1. New Yokohama Website Almost Ready
  2. Avex changes name ahead of SEMA appearance
  3. Yokohama website goes multilingual
  4. Video: Yokohama-backed Chelsea players in stunts with YouTube’s Dude Perfect
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Yokohama launches BluEarth-Es ES32 fuel efficient global standard tyre

In addition to its new ultra-high performance product, Yokohama has launched a new fuel-efficient global standard tyre, the BluEarth-Es ES32 (BluEarth-Es). Available from this spring, the tyre will roll out initially in Europe, Asia and Oceania, with marketing to gradually expand to the Middle East and Latin American markets.

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Related news:

  1. Yokohama premieres Advan Fleva V701 UHP tyre; Advan A052 road-legal tyre and Geolandar A/T G015 SUV tyre
  2. Three UK tyre debuts from Yokohama at Automechanika
  3. Yokohama introduces first BluEarth branded winter tyre
  4. Five new Yokohama tyres for 2020
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Classic hit: Yokohama brings back the A008P

The Yokohama A008P was the first Yokohama Rubber tyre to gain OEM approval from Porsche. Shortly after its launch in 1989, the A008P was selected as an original equipment fitment on the Porsche 911 type 964. This initial Porsche homologation was a significant moment for Yokohama Rubber, and the Japanese manufacturer thus considers the A008P the product that “paved the way for Porsche’s steady use of Yokohama brand tyres.” Now it’s back – Yokohama Rubber announced the return of the Yokohama A008P at a press conference during this year’s Geneva Motor Show.

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Related news:

  1. Yokohama launches “A” wet braking rated eco-tyre in Geneva
  2. Yokohama supplying tyres for Porsche Cayenne
  3. Yokohama presents classic tyre range at Autosport
  4. Five new Yokohama tyres for 2020
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New tyres & Chelsea F.C. connection -Yokohama at the Geneva show

The 2017 Geneva International Motor Show begins next week, and Yokohama Rubber says it will unveil the latest additions to its passenger car range at a press conference on 7 March. A number of other new products will also be on display at the Yokohama booth (Hall 4, no. 4231).

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Related news:

  1. Alliance name comes to Chelsea FC sleeve ahead of car tyre range’s European launch
  2. Yokohama supporting Chelsea FC pre-season match
  3. Guus Hiddink to appear with Yokohama at 2016 Geneva Motor Show
  4. Yokohama debuts as Chelsea shirt partner on new home uniform
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Yokohama USA up tyre prices 7 per cent

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Yokohama Tire Corporation will increase prices by up to 7 per cent on all of its tyres sold in the US, including consumer, commercial and off-the-road (OTR). The price hike becomes effective 1 April.

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Related news:

  1. Sailun raising prices in North America
  2. Triangle increase prices in America
  3. Yokohama USA launches new OTR tyre sales and reference guide
  4. Sid Richardson raises carbon black prices
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Autosport 2017: Where the motorsport industry and tyre trade meet

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Tyre firms present included Pirelli, Yokohama, Toyo, Landsail, MRF and Davanti In addition, the Motorsport Industry Association (MIA) welcomed Mark Garnier MP, the Parliamentary Under Secretary for the Department of International Trade (DIT), to the annual global motorsport showcase at the show. Garnier, who is also MP for Wyre Forest, leads on high value export […]

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Related news:

  1. Giti enters the top 10 of leading tyre manufacturers
  2. CITExpo opens at Everbright for final time, previews move to modern facility
  3. Oak Tyres outlines brand strategy in new Davanti era
  4. Sentury internationalising with US tyre factory investment
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Yokohama’s OE and award-winning tyres

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Selected as original equipment by many of the world’s leading vehicle manufacturers including Porsche, Mercedes-Benz and Audi, Yokohama offers a comprehensive and growing range of award-winning premium car tyres.

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Related news:

  1. Yokohama OE on Porsche 911, Boxster and Cayman
  2. Yokohama Awarded for Performance in Philippines
  3. Yokohama wins Caterpillar Platinum Supplier Award for 5th year straight
  4. Yokohama Advan Apex V601 wins iF Design Award 2020
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Yokohama Rubber unveils centennial logomark

In less than 11 months, Yokohama Rubber will achieve the venerable age of 100. The Japanese tyre, wheel and rubber products manufacturer, which began life on 13 October 1917, has unveiled a new logomark for its centenary year. Yokohama Rubber says the logomark’s design “expresses the company’s pride in its 100-year history as well as its appreciation of its many customers, business partners, and other stakeholders around the world who have helped make this 100th anniversary possible.”

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Related news:

  1. Yokohama opens indoor winter tyre test facility
  2. Yokohama supporting Chelsea FC pre-season match
  3. Another Caterpillar platinum award for Yokohama
  4. Tyre sensor development – Yokohama Rubber working with Alps Alpine
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‘Flagship SUV tyre’ Yokohama Geolandar A/T G015 makes UK bow

Announced to mark the 20th anniversary of the manufacturer’s 4×4 tyre brand in 2016, the new Yokohama all-terrain Geolandar A/T G015 has made its first appearance in the UK. Available in sizes ranging from 15–20 inches, the G015 was developed for the latest generation of SUVs, featuring the three peak snowflake mark. Yokohama says it is the flagship tyre in its Geolandar range due a number of technical innovations, which deliver better wear performance, better traction and improved ride comfort.

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Related news:

  1. Yokohama adding more products to expanding 4×4 range
  2. Yokohama premieres Advan Fleva V701 UHP tyre; Advan A052 road-legal tyre and Geolandar A/T G015 SUV tyre
  3. Yokohama Geolandar OE on New Jeep Compass in North America
  4. European launch for Yokohama Geolandar X-MT
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Yokohama Tire names new COO for North America

As of 16 January, Jeff Barna joins Yokohama Rubber’s North American business as chief operating officer. In his new role at Yokohama Tire Corporation, Bara will report to company president Shinichi Takimoto and be responsible for sales, marketing and product planning functions. Barna will also be a member of Yokohama Tire Corporation’s executive committee.

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Related news:

  1. Yokohama Tire names new IT VP
  2. Major CEOs Agree to Address Policy Issues
  3. Yokohama 1Q operating income quadruples to 9.3 billion yen
  4. Yokohama announces North America management change
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Yokohama Advan Fleva V701 gets UK debut

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Yokohama HPT has given directional the Advan Fleva V701 tyre its UK debut. Previewed at the 2016 Geneva Motorshow, the new tyre is now available in sizes ranging from 15 – 20 inches, the new tyre delivers sporty handling. The tyre has achieved an EU wet grip grading of ‘A’ and offers very low levels noise levels of 67-69 dB.

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Related news:

  1. Yokohama brand goes UHP, following Chelsea sponsorship
  2. Yokohama adds runflat to flagship range, marks 40 years of Advan
  3. Yokohama premieres Advan Fleva V701 UHP tyre; Advan A052 road-legal tyre and Geolandar A/T G015 SUV tyre
  4. Yokohama OE on Porsche 911, Boxster and Cayman
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New product, F3 extension mark ‘new dawn’ for Yokohama motorsport

Yokohama motorsport is anticipating “one of the most exciting seasons in recent times” in the manufacturer’s centenary year from its stand at Autosport International. In addition to launching the Advan A052 road-legal track tyre, it will support high-profile FIA circuit racing through to grass roots rallying and rallycross.

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Related news:

  1. Yokohama to launch motorsport, UHP, 4×4 tyres at Autosport International
  2. Yokohama 2019 motorsport programme revs up at Autosport
  3. Yokohama unveils Harper Adams partnership at Autosport 2020
  4. Yokohama adds runflat to flagship range, marks 40 years of Advan
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