The Yokohama Rubber Co, Ltd, planted the 500,000th tree in its Forever Forest project on September 14. Begun in 2007, the latest landmark matches the tyre manufacturer’s goal. Chairman Tadanobu Nagumo and president Masataka Yamaishi joined others to celebrate planting of the commemorative tree at the Hiratsuka Factory. To build upon the project’s success to date, Yokohama Rubber said it would continue various related activities, including planting trees at new plants, providing saplings to various regions, promoting wild bird watching events, and monitoring CO2 absorption amounts. It added that it would also contribute to biodiversity conservation efforts within our business premises and in the surrounding communities.