Starting in April 2018, Yokohama tyres are being fitted as original equipment to Škoda Kodiaq SUVs produced and sold in Russia. The Yokohama BluEarth-A AE-50 is being supplied in two sizes, 235/55R18 100V and 215/65R17 99V.
Daniel Lloyd secured his sixth consecutive victory in the new Yokohama-backed TCR UK series at Brands Hatch this weekend, extending his championship lead to 99 points.
Yokohama-sponsored Chelsea FC enjoyed a winning conclusion to the 2017-18 football season by taking a 1-0 victory in Saturday’s FA Cup final at Wembley. Marking the climax of the English season, the match was played in front of a sell-out crowd at Wembley, and watched by a live UK TV audience which peaked at 8.7 million. With global TV viewership expected to be at least ten times this number, Yokohama will benefit from a jump in brand exposure from its shirt partnership with the winners.
The increasing popularity of all-season tyres in Europe has led to an increase in product development in the segment as manufacturers, especially premium manufacturers, move to launch products offering less of a compromise of characteristics than ever before in the segment. Yokohama, a global brand that has arguably done more than any other tyre manufacturer not already part of the big seven to make a convincing case for being categorised as a premium brand, is the latest to launch a next generation all-season product, the BluEarth 4Seasons.
The Yokohama Rubber Co. Ltd. posted an 8.3 per cent increase in business profit (a measure basically equivalent to operating income and calculated as sales revenue less the sum of cost of sales and selling, general and administrative expenses) to 11.7 billion yen (£78.6 million), and a 27.5 per cent increase in operating profit to 14.1 billion yen (£94.8 million) in the first quarter of 2018. The company’s sales revenue in the three months to 31 March 2018 increased 2.3 per cent to 149.2 billion yen (£1.0 billion), the highest sales total ever reported by Yokohama Rubber.
Yokohama’s logo will continue to appear on Chelsea FC’s home shirt in the 2018/19 season. The club launched its 2018/19 home kit, which will be worn by the first team and both the Chelsea Academy and Ladies teams throughout the 2018/19 season.
Following the opening round at Silverstone in April, the Yokohama-supported TCR UK race series heads north for its Scottish debut this coming weekend. Twelve cars have been confirmed for the series’ first visit to Knockhill circuit in Fife. The series aims to offer an emphasis on close racing and excitement for spectators.
Yokohama Tire has announced that its RB42 33.00R51 E-4 radial tyre for various rigid frame haul truck applications is now available in multiple compounds – CP (cut-protected) and REG (regular) – so the tyres can be customized for specific applications.
Yokohama has become the Official Tyre Partner for the Silverstone Classic festival for the first time in its 100-year history in an association the tyre manufacturer says reflects its rich motorsport heritage. In its new role, Yokohama becomes the title sponsor for several highlights, including the Yokohama Trophy for FIA Masters Historic Sports Cars and the Yokohama Silverstone Classic Supercar Track Parade and Paddock Display. The company will present the Yokohama Silverstone Classic Club Car of the Show Award.
The Yokohama Rubber Co., Ltd., is now supplying Advan Sport V105 tyres to BMW Group as original equipment on the new M5 model. The new BMW M5, which debuted in March 2018, comes equipped with 275/40ZR19 (105Y) front and 285/40ZR19 (107Y) rear tyres.
Yokohama Tire Corporation’s latest off-the-road (OTR) Sales and Reference Guide is now available in print and online. The 82-page guide featyres key off-the-road industry tyre and maintenance guidelines, as well as information on Yokohama’s complete line of OTR tyres.
The Yokohama Rubber Co., Ltd. has announced its plans for supporting motorsport events in 2018.
Daniel Lloyd claimed victories in both opening rounds of the inaugural TCR UK Series at Silverstone. In changeable conditions, series tyre supplier Yokohama said it was happy with the performance of its A005 slick and A006 wet tyres.
Easter weekend will welcome a new touring car racing series to UK circuits. Having launched the partnership on its stand at Autosport International 2018 in January, TCR UK will begin at Silverstone with all competitors pushing their cars to the limit on Yokohama tyres.
For the sixth consecutive year, Yokohama Rubber Co. Ltd. has earned Caterpillar’s premier supplier award, Platinum Level Recertification in its Supplier Quality Excellence Process (SQEP). The award went to Yokohama’s factory in Onomichi, Japan, which produces original equipment and replacement off-the-road tyres for a wide range of equipment.
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