In addition to being the strongest brand globally, according to Brand Finance, Michelin has been named the world’s most valuable tyre brand for the third year in a row. However, the gap between first position and second-placed Bridgestone narrowed, meaning the Japanese tyre manufacturer is well-placed to regain pole.
The Yokohama Rubber Co., Ltd., has expanded Hiroyuki Shioiri’s responsibilities for companies across Europe including Yokohama HPT in the UK. Effective 1 July 2020, is now Hiroyuki Shioiri Officer, President of Yokohama Europe GmbH, Chairman of Yokohama Reifen GmbH, Chairman of Yokohama Scandinavia AB, Chairman of Yokohama H.P.T. Ltd., Chairman of Yokohama Iberia, S.A., Chairman of Yokohama France S.A.S., President of Yokohama Austria GmbH, President of Yokohama Danmark A/S, President of Yokohama Suisse SA, President of N.V. Yokohama Belgium S.A. Prior to this appointment Hiroyuki Shioiri was Officer, Head of Corporate Planning Div., Chairman of Yokohama Europe GmbH.
Yokohama-sponsored Chelsea FC, have been named champions of the 2019/20 Barclays FA Women’s Super League. With a game in hand, the Blues were in second place and a point behind Manchester City when the season was suspended due to the COVID-19 pandemic. Following a meeting by the FA board, it was decided to finish the league prematurely and award the title on a points-per-game basis. In addition to securing victory for Chelsea, the decision also confirms the team’s qualification for next season’s Women’s Champions League.
Team Yokohama member and US rally champion Travis Pastrana will star in Gymkhana 2020. The newest edition of the global stunt video series will see the Nitro Circus co-founder take a Subaru fitted with Yokohama to the limits – and beyond.
The Yokohama Rubber Co. Ltd. posted a 258 million yen loss during the first quarter of 2020 compared with 9.1 billion yen in profit in the same period of the previous year. Meanwhile operating profit fell 90.4 per cent, to 1.2 billion yen. Sales revenue declined 13.6 per cent to 129.1 billion yen.
The Yokohama Rubber Company has appointed Atao Kishi head of its retreading operation in Japan. He begins as president of Yokohama Tire Retread Co., Ltd. on 1 May 2020.
The Yokohama Rubber Co., Ltd., announced today that it has been supplying its Advan Sport V107 to the BMW Group for use as original equipment on BMW X3 and X4 models since July 2019. The cars are being equipped with 225/60R18 104W size tyres on markets outside Japan. The Advan Sport V107 replaces the Advan Sport V105 tyres that had been an OE fitment on the two globally marketed BMW models since 2018.
Yokohama Europe reports it has been able to maintain its OTR business at a similar level to previously even under the tough conditions resulting from COVID-19. Truck and bus tyre sales were 27 per cent down during the same period, with Italy particularly affected.
Mercedes-AMG has selected Yokohama tyres as original equipment for two new models. Both the GLE 53 4MATIC+ and the GLS 63 4MATIC+ are available from the factory with Yokohama Advan Sport V107 tyres.
Yokohama’s ultra-high performance Advan Apex V601tyre has been named a winner of an iF Design Award 2020. The tyre, which is currently available in the US market, combines new high-performance tyre technology with an asymmetrical tread pattern reminiscent of that used in the Yokohama A008, one of the its most historically important tyres. The tyre delivers superior wet performance and handling while delivering a most comfortable and quiet ride, while its high-grade micro silica tread compound delivers excellent cornering performance.
Yokohama Rubber has signed a Memorandum of Understanding (MoU) with the Rubber Authority of Thailand (RAOT). The aim of this cooperative partnership with the state enterprise is to provide economic support for Thai natural rubber farmers and to improve traceability, with the aim of ensuring transparency and soundness within the supply chain.
Yokohama Rubber has long been one of the most significant firms within the tyre industry to exhibit at the Geneva International Motor Show. Although this year’s event was cancelled, the tyre maker has proceeded with the virtual launch of no less than five products destined for European markets. The new additions to the Yokohama range are the BluEarth-GT AE51, BluEarth-XT AE61 and Geolandar CV G058, as well as the BluEarth Winter V906 and IceGuard Studless IG53 winter patterns.
In order to cater for the growing popularity of SUVs and the myriad of new models being released by vehicle manufacturers, Yokohama’s 4×4 tyre range has been developed to cater for the full spectrum of SUVs, crossovers and off-road vehicles.
India’s car market leader Maruti Suzuki has unveiled a new concept vehicle ahead of the Auto Expo 2020 show, which begins tomorrow. Called the Concept Futuro-e, the SUV coupe gives a taste of what can be expected from the car maker’s ‘Mission Green Million’ plan to sell a million low emission vehicles in the next few years. Yokohama has developed a BluEarth tyre for the concept.
The Yokohama Rubber Co., Ltd. has been named on the 2019 Climate Change A List announced on 20 January by CDP, a global environmental impact non-profit organization (NPO) that aims to promote the realization of a sustainable economy. Inclusion on the internationally prestigious CDP A List of companies with outstanding environmental performance recognizes Yokohama Rubber’s efforts to mitigate climate change as being of the highest global standard. This is the second time Yokohama Rubber has been included in the CDP Climate Change A List, following its first listing in 2016.
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