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Alliance name comes to Chelsea FC sleeve ahead of car tyre range’s European launch

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In addition to its current shirt sponsorship with Chelsea Football Club, Yokohama Rubber has gained jersey sleeve sponsorship for the 2017-18 season. In addition to the Yokohama Tyres logo prominently featured across the chest of the Chelsea FC jersey these past two seasons, the new jerseys worn by players during Premier League, FA Cup and Carabao Cup matches will feature the logo of the company’s recently-acquired Alliance Tyres brand on the jersey’s left sleeve. The new jersey made its debut at Chelsea’s pre-season match with Arsenal at the ‘Bird’s Nest’ in Beijing, China on 22 July.

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Yokohama Rubber: Profit up 56% in Q1 2017

Thanks largely to gains in its tyre business outside Japan and the first-time inclusion of Alliance Tire Group B.V. (ATG) in its consolidated results, Yokohama Rubber Co., Ltd. performed well in the first quarter of 2017. Net sales increased 14.2 per cent year-on-year to 147.7 billion yen (£1.0 billion), operating income was, at 9.1 billion yen (£61.8 million), 32.0 per cent higher than during the same period a year ago, and profit attributable to owners of parent was up 56.4 per cent to 5.7 billion yen (£38.7 million).

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  2. Sales, profit up at Yokohama Rubber in Q2 2018
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‘Motorsports Department’ to replace Yokohama Rubber’s motorsport subsidiary

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The Yokohama Rubber subsidiary dedicated to motorsports activities will be dissolved on 30 June, the tyre maker announced today. The operations currently handled by Yokohama Motorsports International Co., Ltd. will be transferred to a new internal Motorsports Department that will be established on 1 May.

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  1. Yokohama to launch motorsport, UHP, 4×4 tyres at Autosport International
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Chelsea FC players star in Yokohama short films

The initial two in a series of short films released by Yokohama Rubber and featuring players from Chelsea FC have been released, and in the coming weeks a further three are coming to a social networking site near you. The five films are subtitled in English and Japan, and will be followed by German, French, Italian, Spanish, Portuguese, Arabic, Thai, Indonesian, Vietnamese, and Mandarin Chinese versions.

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New tyres & Chelsea F.C. connection -Yokohama at the Geneva show

The 2017 Geneva International Motor Show begins next week, and Yokohama Rubber says it will unveil the latest additions to its passenger car range at a press conference on 7 March. A number of other new products will also be on display at the Yokohama booth (Hall 4, no. 4231).

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Yokohama Rubber names new president, ATG chairman

A reshuffling of senior management at Yokohama Rubber Co. Ltd. and its Alliance Tire Group (ATG) subsidiary will occur at the end of March. Hikomitsu Noji, who has served as the company’s president since 1 October 2016, has been appointed chairman of ATG. He begins in this role on 30 March 2017, taking over from Toru Kobayashi, who has held the position of chairman of the Yokohama Rubber Co. Ltd. subsidiary since its acquisition on 1 July 2016. Upon handing his Alliance Tire Group responsibilities over to Noji, Kobayashi will become an advisor to Yokohama Rubber.

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Yokohama Rubber unveils centennial logomark

In less than 11 months, Yokohama Rubber will achieve the venerable age of 100. The Japanese tyre, wheel and rubber products manufacturer, which began life on 13 October 1917, has unveiled a new logomark for its centenary year. Yokohama Rubber says the logomark’s design “expresses the company’s pride in its 100-year history as well as its appreciation of its many customers, business partners, and other stakeholders around the world who have helped make this 100th anniversary possible.”

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Yokohama acquiring Japanese industrial tyre manufacturer

Last year’s acquisition of Alliance Tire Group by Yokohama Rubber has now been followed up by the purchase of a further off-road tyre specialist. An agreement was reached today on Yokohama Rubber’s planned acquisition of Aichi Tire Industry Co., Ltd. Shareholders of the Japanese industrial tyre manufacturer have consented to Yokohama Rubber’s purchase of all shares for an undisclosed sum, and Yokohama plans to complete the acquisition by March 2017. After this date, Aichi Tire will be a wholly-owned subsidiary of Yokohama Rubber.

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  1. Yokohama Rubber acquiring Alliance Tire Group
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Tyre production to increase at Yokohama’s Philippines plant

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It is 20 years since Yokohama Rubber established its Yokohama Tire Philippines, Inc. (YPTI) passenger car tyre manufacturing and sales subsidiary and commenced work on a new plant.

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New president for Yokohama Rubber’s Tire business

Masataka Yamaishi has been appointed president of Yokohama Rubber Corporation’s Tire business. Yamaishi was promoted to this role effective 1 October and succeeds Hikomitsu Noji, who had held the position since its creation five years ago. Noji remains president of Yokohama Rubber and a member of the company’s board.

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Yokohama control tyre supplier to Sepang 12 Hours

As of this year, the Sepang 12 Hours race in Malaysia will run on control tyres supplied by a single manufacturer, and Yokohama Rubber has been selected for this role. All competitors will take to the circuit in vehicles fitted with the Yokohama Advan A005 race tyre or, depending on conditions, the Advan A006 wet weather tyre.

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Toru Kobayashi chairman of ATG after Yokohama completes acquisition

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On 1 July, Yokohama Rubber completed its acquisition of the Alliance Tire Group. The Japanese company’s new subsidiary is now headed by Toru Kobayashi, formerly assistant to Yokohama Rubber president Hikomitsu Noji, who has been appointed Alliance Tire Group chairman.

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  1. Will a tyre major acquire ATG?
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Yokohama Rubber sales, income lower in Q1 2016

A number of factors led to sales and income declining at Yokohama Rubber Co., Ltd. in the first quarter of 2016. The Japanese manufacturer reports that decreased vehicle production in Japan, lower global tyre prices and yen appreciation more than offset the benefit brought by cheaper raw materials. This was reflected in a 6.8 per cent year-on-year drop in net sales, which amounted to ¥129.3 billion (£822.4 million) in the three months to 31 March 2016. Sales within Yokohama Rubber’s tyre segment fell 6.9 per cent to ¥100.8 billion (£641.0 million).

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New web domain for Yokohama Rubber

In response to rising international traffic, Yokohama Rubber has switched its corporate website to a new domain. Effective 25 April, the existing yrc.co.jp/global/ domain has been superseded by the new http://www.y-yokohama.com/global/ address. The introduction of this new domain follows the addition of further language options to Yokohama Rubber’s main site.

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Yokohama Rubber acquiring Alliance Tire Group

On 25 March, the Yokohama Rubber Co. Ltd. announced it has reached an agreement with global investment firm KKR and three other parties to purchase all shares in Alliance Tire Group (ATG) for an agreed equity value of US$1,179 million. The transaction is expected to be finalised on 1 July 2016, after the completion of all necessary closing procedures, including regulatory approvals.

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Related news:

  1. Toru Kobayashi chairman of ATG after Yokohama completes acquisition
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  3. Yokohama to buy ex-Pirelli commercial/industrial tyre business Prometeon
  4. Yokohama Rubber names new president, ATG chairman
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