Massimo Mori has joined Yokohama Off-Highway Tires (YOHT) as the company’s country manager for Italy. He began in this position in July and assumes a remit to lead the aftermarket business in Italy for the Alliance & Galaxy brands. He reports to Sandeep Unni, YOHT’s regional head for South Europe.
Yokohama has appointed Gregorio Borgo as president and CEO of Yokohama´s European headquarters, Yokohama Europe GmbH. He succeeds the current president, Hiroyuki Shioiri, who becomes chairman of Yokohama Europe GmbH effective 10 October 2021.
moveero (the new name for GKN Wheels) has appointed Hugo Burgers to the position of chief sales officer (CSO). Effective 1 September 2021, Hugo joins the business with experience of senior level appointments in businesses across the off-highway industry, including at Yokohama Off-Highway Tires (where he was sales director/head of Europe West for four-and-a-half years), Warn Industries and John Deere.
The Alliance agricultural portfolio has grown with the addition of further sizes for the following tyre ranges: Alliance 372 VF for tractors, Alliance 363 VF row crop for tractors and sprayers, and Alliance 585 for telehandlers backhoe and compact loaders. Introducing these new arrivals, Angelo Noronha, Yokohama Off-Highway Tires’ president for Europe, states that they come in response to “enormous interest.”
Yokohama Off-Highway Tires has announced further price increases for its brands in Europe. These will take effect next month and see prices for Alliance and Galaxy tyres rise by around five per cent. The manufacturer says this increase comes at a time when the costs of raw materials and freight rates “continue to rise at a dramatic pace on the global commodity markets.”
Yokohama Off-Highway Tires has introduced a new non-pneumatic solid tyre for wheel loaders. It says this latest addition to its portfolio, the Galaxy LHD 510 SDS, “opens a new chapter in terms of performance, traction and lasting tyre life.”
Yokohama Off-Highway Tires’ Alliance brand has expanded its value segment portfolio with the introduction of a tyre for pivot irrigation systems, the Alliance 768 Value Plus. This new addition is available in three sizes – 11.2-24, 14.9-24 and 11.2-38.
The 2019-launched Galaxy HTSR 400 (E-4/L-4) range of radial OTR tyres for mining operations is now available in two new compound variants – cut resistant and heat resistant. Depending on individual operational demands, customers can now choose between standard, cut or heat resistant compounds in each of the three available sizes, 23.5R25, 26.5R25 and 29.5R25.
Yokohama Off-Highway Tires Europe Middle East and Africa (YOHT EMEA) has announced across-the-board price increases of 4.5 to 5.5 per cent. An official statement specified that the first price increase of 4.5 to 5.5 per cent was implemented on 1 Jan 2021. The new pricing will apply to the entire portfolio of Yokohama Off-Highway Tires EMEA (including the Alliance and Galaxy brands) and will take effect from 1 April 2021.
Heavy equipment manufacturer Manitou has homologated the Alliance 585 tyre range as an option for its MLT NewAg telehandlers. The Alliance 585 is now available from the factory on MLT NewAg and NewAg XL ranges in size 460/70R24.
Copadex is expanding its existing cooperation with Alliance to become an official distributor of the whole Alliance tyre portfolio in France as of 2021. The extension of the Alliance offer will make Copadex a full range distributor of Yokohama Off-Highway Tires (YOHT) – as Alliance Tire Group was recently renamed – in France. Copadex is also an official distributor of Galaxy tyres – another YOHT brand specializing in the industrial and construction segments. Copadex will take over its new full range role in the highly important French market with particular focus on agricultural segment and the premium tractor radial portfolio specifically. Copadex will also distribute Alliance tyres in other segments such as forestry and construction.
Yokohama Rubber’s off-highway tyre business, Yokohama Off-Highway Tires (YOHT), has unveiled a new corporate identity and corporate logo. The tyre maker says this new identity draws on the company’s century-old legacy while underlining YOHT’s own distinct space in the off-highway segment. As a result, the ATG trademark was phased out around the world as of 1 January 2021.
Today Yokohama announced that it is consolidating its OTR tyre businesses into Yokohama Off-Highway Tires, which could be read as a prelude to the announcement Yokohama’s bid for the Prometeon tyre business. Roughly a year after the story broke, Yokohama’s bid for Prometeon isn’t the best kept secret in the tyre industry. Tyres & Accessories first heard talk of Yokohama’s bid for the ex-Pirelli industrial and commercial vehicle tyre business back in July 2019. The news was reported world-wide after we broke the story in September 2019, followed days later by third-party confirmation from the Chinese side of the deal. At that time, the deal was set to go public by the end of 2019. A few months later at the start of 2020, the timeframe switched to an end-of-first-quarter 2020 deadline. Then the coronavirus pandemic happened. And in the months that have followed things have gone quiet. So, where is Yokohama’s bid for Prometeon up to? The latest news is that deal is still on-track, but that there have been a few changes along the way. Here, Tyres & Accessories brings an update on the status of the acquisition and offers a different view on the deal by looking at it from a South American perspective.
The Yokohama Rubber Co. Ltd. is consolidating its various off-highway businesses into a single entity. The new division – Yokohama Off-Highway Tires – will include Alliance Tire Group (ATG), which Yokohama bought four years ago and Yokohama’s off-the-road (OTR) tyre businesses across the globe. The move can also be interpreted as a prelude to the announcement of the result of Yokohama’s bid for the Prometeon tyre business, talks about which got underway last year.
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