Yokohama Europe previewed its latest 4×4 tyre, the Geolandar A/T4, alongside the Geolandar CV 4S all-season SUV tyre in the snow of the Swedish arctic at the start of March. The event also showcased the rest of the company’s western European and Nordic friction winter tyre range.
David Oliva has been appointed as European marketing manager for Prinx Chengshan, the Chinese tyre manufacturer that also owns a manufacturing facility in Thailand.
Gregorio Borgo has stepped down as chief executive officer (CEO) of Yokohama Europe GmbH. Effective 15 October 2023, Giovanni Angelo Ponzoni has been appointed as the new CEO. However, Borgo, who was both president and CEO of Yokohama Europe GmbH until the announcement, will “remain within the Yokohama family as consultant and acting president as of 1 January 2024”. Yokohama also announced the departure of Aleksandar Gramatikov, executive vice-president sales, marketing and supply chain of Yokohama Europe GmbH.
After three-and-a-half years as chairman of Yokohama Europe, Hiroyuki Shioiri will leave his European responsibilities on 1 November 2023 in order to return to Japan and become “Officer, Head of Corporate Planning Div., Head of Corporate Planning Dept.” Tyres & Accessories understands that Shioiri’s successor will be named on 9 October and that the change doesn’t impact Yokohama Europe chief executive Gregorio Borgo’s role.
Roughly a year ago, then relatively-newly appointed Yokohama Europe president Gregorio Borgo, told us that the company has plans to invest in a factory “at the heart of Europe”. 12 months on, Tyres & Accessories once again spoke with Gregorio Borgo as well as Yokohama Europe chairman Hiroyuki Shiori in order to find out how the company’s growth and its interconnected factory plans have been progressing.
Yokohama Europe has invited journalists from across the continent to attend the launch of the Advan Sport EV V108 at the renowned Nurburgring racetrack in Germany. Yokohama launched the Geolandar CV 4S G061 crossover-oriented tyre at the same time. Meanwhile, the event also incorporated a celebration of the 45th anniversary of Yokohama’s flagship Advan brand.
Yokohama Europe has appointed Tobias Kins as its new head of marketing. The new marketing manager has been working for the Düsseldorf-based Yokohama Europe for over six years and his most recent role was Head of Sales Division.
Adeel Tariq has joined the Yokohama Europe GmbH team in Düsseldorf, Germany as the company’s new Vice President Human Resources & Admin. He comes to Yokohama Rubber’s European sales and marketing business from Prometeon Tyre Group, where he held several roles over a five-year period.
In October, Yokohama announced that the company had appointed ex-Pirelli and ex-Prometeon executive Gregorio Borgo as its European president. Roughly nine months later, there are a number of indications that the European business is entering a new chapter, which includes plans to invest in the construction of a factory “in the heart of Europe”.
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