Yokohama’s extensive offering of 4×4 tyres caters for a broad range of manufacturers and applications, from SUVs to crossover SUVs and minivans, CUVs and sports cars, already boasting a host of OE fitments.
A statement published by Yokohama Rubber expresses the tyre maker’s satisfaction in gaining TÜV SÜD certification for its first European all-season tyre. The Yokohama BluEarth-4S AW21 achieved this distinction after being subjected to benchmark tests by the German technical service organisation.
The increasing popularity of all-season tyres in Europe has led to an increase in product development in the segment as manufacturers, especially premium manufacturers, move to launch products offering less of a compromise of characteristics than ever before in the segment. Yokohama, a global brand that has arguably done more than any other tyre manufacturer not already part of the big seven to make a convincing case for being categorised as a premium brand, is the latest to launch a next generation all-season product, the BluEarth 4Seasons.
A new member of the Yokohama BluEarth tyre range specifically aimed at vans will be available from March 2018. The BluEarth-Van RY55 will be produced in a total of 30 sizes for 14- to 17-inch rim diameters. In addition to being sold in European markets, the BluEarth-Van RY55 will be available in Asia (excluding Japan), Oceania, Latin America, the Middle East, and Africa.
Some companies celebrate their centenary with a giant birthday cake; Yokohama Rubber has done so by developing a tyre. Although described as a concept, the tyre will come to market this year – albeit just in Japan, in one size (205/55R16 91V) and only on a limited basis. The anniversary tyre is called the BluEarth-air EF21. Yokohama Rubber reports that it is based on the “most advanced technologies and the latest design technique for reducing tyres’ weight and environmental impact.” The BluEarth-air EF21 will be introduced to the world at the 45th Tokyo Motor Show 2017, which opens to the press tomorrow and to the public from 28 October.
Yokohama’s newest winter tyre, the BluEarth W*drive V905 has been designed to meet Europe’s increasingly stringent environmental regulations. The first Yokohama-brand winter tyre to use the advanced BluEarth fuel-efficient technologies, it also features a directional pattern with wide grooves and a new compound offering superior stability and performance on snow, ice and wet roads. Ideal for drivers of performance cars, medium sized cars and SUVs, the BluEarth W*drive V905 is available in sizes from 15”–22”.
Yokohama will return to Automechanika Birmingham (6-8 June, Birmingham NEC) for the show’s second year in the UK with three products new to the country. The new patterns, launched in Yokohama’s centenary year, provide new options for the high performance road, SUV, and track day tyre markets. “We’re delighted to be back at Automechanika this year and we have some very exciting new products to present to the UK market,” comments David Seward, managing director of Yokohama HPT.
The Yokohama BluEarth RV-02 tyre range, which is currently sold in Japan and Asia, is coming to Europe this summer. Beginning in the warmer months, the RV-02 will be gradually rolled out across the region, with 35 size from 245/35R20 95W XL to 195/65R15 91H available. The tyres have been given an EU tyre label rating of ‘A’ for wet grip and ‘C’ for rolling resistance.
In addition to its new ultra-high performance product, Yokohama has launched a new fuel-efficient global standard tyre, the BluEarth-Es ES32 (BluEarth-Es). Available from this spring, the tyre will roll out initially in Europe, Asia and Oceania, with marketing to gradually expand to the Middle East and Latin American markets.
Yokohama Rubber has announced its exhibition activities for the 2016 Geneva International Motor Show, with the manufacturer’s Chelsea FC sponsorship taking centre-stage. The BluEarth-A AE50 Chelsea FC Edition, which features the logo of the Barclay’s Premier League holders, will be presented with a personal appearance by current first-team manager, Guus Hiddink and Chelsea managing director Christian Purslow, who will conduct a Q&A session. In addition, the company’s Advan Sport V105 global flagship tyre will be featured.
Yokohama says its BluEarth range demonstrates its commitment to reducing its environmental impact globally. The BluEarth AE-01 tyre encompasses much of Yokohama’s environmental technology and experience. The company pioneered “Orange Oil technology”, in which oil from the skin of citrus fruit is used to replace mineral ingredients in the tyre itself, reducing the petroleum-based constituents […]
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