A rare and valuable Toyota Supra Mk4 TRD 3000GT featured in a hit YouTube video has been fitted with Yokohama’s high performance Advan A052 tyres. With a view count over 900,000 in a few weeks, motoring journalist Mat Watson gives the striking Advan-liveried car and its tyres a thorough workout in a series of tests which showcase the car’s capabilities.
Yokohama is supplying its Advan racing tyres to seven cars entered by four teams in the 49th Nürburgring 24-Hour Endurance Race (3-6 June). Supported teams include Walkenhorst Motorsport, a BMW customer racing team that entered into a partnership agreement with Yokohama Rubber last year. Four Walkenhorst machines will run on Advan tyres, including three BMW M6 GT3 cars competing in the top-level SP9 class. The cars will use the Advan A005 for dry conditions and the A006 for wet conditions.
Yokohama’s Advan Sport V107 has been approved for fitment on the Mercedes-AMG GLB 35 4MATIC. The SUV went on sale in Europe in December 2019. The GLB 35 can be outfitted with 21-inch 255/35ZR21 98Y size Advan Sport V107 tyres. The deal expands Yokohama’s already thriving relationship with Mercedes-AMG.
Yokohama is supplying its Advan Sport V107 tyres to BMW for the manufacturer’s new iX3. The German marque’s first sports activity vehicle (SAV) with an all-electric-drive system uses three sizes of the Advan Sport V107 on the new electric SAV: 245/50R19 105W, 245/45R20 103W, and 275/40R20 106W. Yokohama began shipping the tyres to the BMW Group in September 2020.
Urban planners anticipate a decline in individual car ownership and commensurate increase in use of infrastructure-type vehicles to move people and goods in years to come, and Yokohama Rubber is now planning for this in its newly-announced medium-term management plan, Yokohama Transformation 2023. The company intends this successor to the 2018-launched Grand Design 2020 (GD2020) three-year plan to “serve as the platform” for its growth over the next three years.
Yokohama has been chosen by Mercedes-AMG to supply original tyres on several new models. The Mercedes-AMG GLE 53 4MATIC+ Coupé, GLE 63 4MATIC+, GLE 63 4MATIC+ Coupé, GLA 35 4MATIC, GLA 45 4MATIC+ and GLA 45 S 4MATIC+ will all run on the Japanese tyre manufacturer’s Advan Sport V107.
The Yokohama Rubber Co., Ltd., announced today that it has been supplying its Advan Sport V107 to the BMW Group for use as original equipment on BMW X3 and X4 models since July 2019. The cars are being equipped with 225/60R18 104W size tyres on markets outside Japan. The Advan Sport V107 replaces the Advan Sport V105 tyres that had been an OE fitment on the two globally marketed BMW models since 2018.
Mercedes-AMG has selected Yokohama tyres as original equipment for two new models. Both the GLE 53 4MATIC+ and the GLS 63 4MATIC+ are available from the factory with Yokohama Advan Sport V107 tyres.
Yokohama’s ultra-high performance Advan Apex V601tyre has been named a winner of an iF Design Award 2020. The tyre, which is currently available in the US market, combines new high-performance tyre technology with an asymmetrical tread pattern reminiscent of that used in the Yokohama A008, one of the its most historically important tyres. The tyre delivers superior wet performance and handling while delivering a most comfortable and quiet ride, while its high-grade micro silica tread compound delivers excellent cornering performance.
Yokohama has marked its 30th Autosport International show with a number of new partnerships in motorsport. In rallying, the tyre manufacturer has extended its support for grass roots and developing drivers in a new partnership with Harper Adams Motorsport Team.
Despite the end of the 2019 motorsport season being in sight, Yokohama’s motorsport team is continuing to supply tyres to competitors around the world who are closing in on a number of championship titles.
Yokohama’s Grand Design 2020 medium-term management plan identifies the expansion of the company’s presence in the market for premium-grade car tyres as a strategic priority. Having secured awards and original equipment fitments, the Japanese manufacturer states that its range of high performance tyres is winning “a growing number of drivers and vehicle manufacturers looking to extract the maximum performance from their vehicles.”
A new member of the Yokohama Advan range is coming our way. Starting in spring, Yokohama Rubber will offer the Advan Neova AD08RS in European markets. This street sports tyre will eventually be sold in 31 sizes, ranging from 185/55R15 82V to 255/30R19 91W.
Yokohama used the 2019 Autosport International show at the NEC Birmingham to demonstrate how its long motorsport history has inspired its range of high performance tyres. Both product categories are covered by the Advan brand, which the manufacturer calls the pinnacle of its high performance offering.
Yokohama is celebrating 20 years supplying original equipment tyres to Lotus Cars with another two supply deals. The latest Lotus Elise’s Sprint 220 and Sport 220 derivatives will be fitted with Yokohama’s Advan Sport V105 as original equipment, featuring a new wider front tyre size of 195/50R16, while retaining the 225/45R17 on the rear.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.
Daimler
BMW
Yokohama
Yokohama Rubber
Yokohama