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Yokohama responds to rising electric car sales with Advan Sport EV

Recent sales data from the SMMT reveals a new electric vehicle (EV) is registered every 60 seconds in the UK, indicating a strong shift towards greener transportation. This demand amplifies the need for optimised products with tyre performance to cater to the specific needs of these vehicles. Yokohama has designed the new Advan Sport EV to be tailored specifically for electric vehicles with several features to help EV drivers get the most out of their vehicles. Yokohama has indicated the tyre’s suitability for EV applications with an enhanced sidewall including the ‘E+’ mark. This emblem stands as an assurance of a product that combines technologies crafted specifically for EVs. The manufacturer says it signifies its dedication to promoting minimal electricity consumption and peak quietness, ensuring an unparalleled EV drive experience.

30th August 2023/by Andrew

Facelifted Porsche Cayenne wearing Yokohama tyres

Yokohama Rubber has begun supplying original equipment tyres to the facelifted Porsche Cayenne. The SUV is fitted with Yokohama Advan Sport V107 tyres in the front axle dimension 285/40R22 110Y and rear size 315/35R22 111Y. The tyres feature Porsche’s NC0 mark on the sidewall, the symbol worn by all tyres that Porche approves as original equipment fitments.

8th August 2023/by Stephen

Advan V61 OE on Mazda CX-90

International News, Product News

Yokohama Rubber has extended its original equipment supply to the Mazda CX-90, the larger sibling of the CX-80 sold in the UK and Europe. Not only is it supplying Yokohama Geolandar X-CV tyres for Mazda CX-90 models sold in the USA, Mazda has also approved the Yokohama Advan V61 as an original equipment fitment for the CX-90 in “Australia and other markets.”

27th July 2023/by Stephen

Yokohama supplying Pikes Peak division for 6th consecutive season, looks to repeat 2022 success

International News, Motorsport

Larry Chen/Yokohama

Yokohama is returning as the exclusive tyre provider for the Porsche Pikes Peak Trophy Division for the sixth consecutive year. Every Porsche Cayman GT4 Clubsport vehicles will compete on Advan A052 tyres. In extended hill climb competition, 27 drivers in multiple divisions will run on Yokohama Advan tyres during the legendary 12.42 mile “Race to the Clouds,” which takes place June 25 in Colorado Springs, Colorado. The tyre manufacturer wants to repeat its overall successes from 2022 when its Advan branded tyres were used by the overall champion, picking up 10 podium finishes, four division wins and four of the top five overall finishers.

15th June 2023/by Andrew

Yokohama Advan shod GT500 racer wins at Suzuka

Motorsport, Product News

The TGR Team WedsSport Bandoh’s WedsSport Advan GR Supra of Yuji Kunimoto and Sena Sakaguchi won in the GT500 class in round three of Japan’s 2023 Autobacs Super GT Series, giving tyre supplier Yokohama and its flagship Advan brand a long-awaited victory. The third round of the country’s premier touring cars series was hosted by the Suzuka Circuit in Mie Prefecture on 3–4 June. Yokohama has positioned Advan as headline sponsor of the series, and targeted victories on its rubber to maximise the impact of this sponsorship. Yokohama’s corporate strategy in the passenger car tyre market is to increase sales of its high performance products for premium vehicles, chasing the generally higher margins offered at this end of the market.

15th June 2023/by Andrew

Yokohama, Dunlop tyres OE on Lexus RZ 450e

With the Lexus RZ, Toyota is offering a comfortable full-electric SUV with an official range of up to 271 miles. The standard rims fitted to entry-level RZ 450e models in the UK are 18-inch alloys, with the Yokohama Advan V61 as original equipment in sizes 235/60R18 103H for the front wheels and 255/55R18 105V for the rear. Opt for 20-inch rims, and the Dunlop SP Sport Maxx 060 comes as standard equipment in the front size 235/50R20 104V XL and 255/45R20 105W XL.

13th April 2023/by Stephen

Toyota GR Corolla rolls on Yokohama Advan tyres

Yokohama is supplying Advan Apex V601 tyres as original equipment on the 2023 Toyota GR Corolla, launched in Japan in January. The GR Corolla is fitted with 235/40R18 91W size tyres. Toyota will introduce the model gradually into overseas markets. The Yokohama Advan Apex V601 is a high-performance summer tyre with an asymmetric tread pattern reminiscent of that first used on one the Company’s most historically important tyres, the Yokohama A008, alongside the tyre manufacturer’s latest technologies. The V601 promotes grip, handling and wet performance.

31st January 2023/by Andrew

Yokohama to supply more sustainable racing tyres to 2023 Super Formula races

International News, Motorsport

Yokohama will supply Advan racing tyres with 33 per cent sustainable material content as the control tyre for the Japanese Super Formula Championship from the 2023 season. The tyre supplier said work on the tyre for dry conditions is complete, while wet tyre development continues with a view to providing both to the series from next year. Yokohama says the tyres have demonstrated performance equivalent to that of the standard tyres used in Super Formula 2022 races.

15th December 2022/by Andrew

Yokohama shares 2022 motorsports activity plan

Company News, Motorsport

Yokohama Rubber views motorsport engagement as “crucial” to the development of new tyre technologies for its Advan and Geolandar brands, and this focus is reflected in its motorsports activity plan for 2022. Not only will the company participate in a wide variety of motorsport events in its home market Japan and around the world, from top-level championships to grassroots racing, the tyre maker also intends to begin using its presence in motorsport to further its development of tyres that use renewable and recyclable materials.

6th April 2022/by Stephen

Yokohama launches Advan Sport V107

During an online event hosted today in Japan and Germany, Yokohama Rubber officially debuted its Yokohama Advan Sport V107, successor to the V105 and the company’s new global flagship tyre.

24th February 2022/by Stephen

OE deals demonstrate expanding Yokohama Advan range’s qualities

Yokohama’s flagship Advan tyre range has secured original equipment approvals from some of the world’s leading vehicle manufacturers, such as BMW, Mercedes-Benz, and Porsche. The manufacturer will launch a new flagship replacement market tyre in 2022, the Advan Sport V107, developed for premium vehicles in an initial range of 30-plus sizes between 18 and 23 inches. Versions of the tyre developed alongside leading OEMs, have already been specified for fitment on a variety of new models, such as the Brabus Off Roader range and BMW’s first fully electric “sports activity vehicles.”

31st January 2022/by Andrew

March launch for Yokohama Sport V107

Yokohama Rubber reports that its Yokohama Advan Sport V107 will be available in the aftermarket from early next year. It will launch this flagship tyre worldwide from March 2022 in an initial range of 30 dimensions for 18- to 23-inch rim diameters. Including original equipment fitments, Yokohama will offer the V107 in a total of 43 sizes at this time but intends to gradually grow the range up to approximately 80 original equipment and replacement market dimensions by the end of next year.

9th December 2021/by Stephen

Chinese authorities stop Yokohama alloy rim counterfeiters

International News

The Yokohama Rubber Co., Ltd., announced today that it has succeeded in removing fake Yokohama aluminium wheels from the market in China. Authorities in Foshan, Guangdong Province aided this most recent victory against counterfeiters.

30th November 2021/by Stephen

Silence and comfort with Yokohama’s EV tyres

Vehicle manufacturers’ accelerated development of battery and hybrid technology to significantly reduce vehicle emissions is being supported by tyre manufacturers. Tyres influence fundamental characteristics, such as the efficiency, the range, and the low running noise of electric vehicles, so tyre-makers are innovating quickly to address these key performance characteristics, while not compromising on the tyre’s core safety functions. Yokohama states that it has played a key role in developing its range of tyres to meet the requirements of this next generation of vehicles.

14th September 2021/by Andrew

Pikes Peak: 2 division wins for Yokohama

International News, Motorsport

Cars running on Yokohama Advan tyres have finished first in two open tyre supply divisions of the 99th Pikes Peak International Hill Climb, which took place in Colorado, USA, on 27 June. The division champions were Raphael Astier, driving a 2015 Porsche BBI Turbo Cup in the Pikes Peak Open Division, and Randy Pobst, driving his 2021 Tesla Model S Plaid in the Exhibition Division.

5th July 2021/by Stephen