Tyres to shoes: Hankook collaborating with Yase
Hankook Tire is collaborating with Korean footwear brand Yase to launch a range of eco-friendly shoes made using recycled tyres. This ‘Zero – Leave Nothing Behind’ project offers those still too young to drive the opportunity to get to know Hankook Tire – the tyre maker expects the products will “resonate with customers who are early adopters and are conscious about the environment.”