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Nokian Tyres – sponsoring the ‘other’ World Cup

This weekend either France or Croatia will be taking the World Cup trophy home, and football superstars such as Ronaldo and Messi will have to be content with watching the action on television. But should their hankering to take part in a football world championship prove strong, there’s still time for them to travel to Hyrynsalmi, Finland. Starting today, this sparsely populated patch of nowhere is hosting the Nokian Tyres Swamp Soccer World Championships.

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Related news:

  1. Nokian Tyres back as Swamp Soccer sponsor
  2. Nokian Gets Behind Snow Soccer
  3. Nokian to expand Vianor Industrial network
  4. Court confirms sentences for misappropriation of Nokian Tyres’ business secrets
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Semi-finals, motorways and World Cup coincidences

As fans cheer on the England squad’s bid for World Cup semi-final glory this evening, the country’s busiest roads will be much quieter than the normally would be midweek at 7pm. Highways England says a brief analysis of traffic on each of the England match days to date, comparing an hour before kick-off to two hours after, shows that during the games demand reduced by up to 33 per cent.

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Related news:

  1. A quarter of cars have a dangerously under-inflated tyre – WheelRight
  2. Continental onside with World Cup edition tyres
  3. Continental to discontinue football World Cup sponsorship
  4. Nokian Tyres – sponsoring the ‘other’ World Cup
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Continental to discontinue football World Cup sponsorship

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According to a German newspaper, Continental plans to step down as a World Cup sponsor. The Hannoversche Allgemeine (HAZ) writes that in future the tyre maker intends instead to solely sponsor regional confederations, such as Europe’s UEFA. This change to the company’s multi-million commitment is also said to apply to the next World Cup. “We have nothing more to do with the coming events in Russia 2018 and Qatar 2022,” the newspaper quoted a Continental spokesperson as saying.

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Related news:

  1. Continental furthers Asian football activities with Chinese sponsorship deal
  2. Cooper Tire Europe sponsoring Arsenal
  3. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  4. Continental extends European football sponsorship
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Continental onside with World Cup edition tyres

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Germany’s contribution to this year’s World Cup hasn’t just been some spectacular football and a memorable 7-1 victory over the host nation in the semi-final; sponsor Continental has produced three World Cup-themed tyres to mark the event. Each of these limited edition products feature stylised footballs and the FIFA World Cup logo on the sidewall – but unfortunately, none are available for sale here.

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Related news:

  1. Continental to discontinue football World Cup sponsorship
  2. Continental To Invest In Brazil, Malaysia
  3. ContiChampionContact Special World Cup Tyre
  4. Continental Opens Brazilian Factory
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Sand, samba and sport – Continental catches World Cup fever

What do you do if you’re a World Cup sponsor and it isn’t feasible to fly all your customers over to Brazil? You can always bring Brazil to your customers. This is the approach Continental has taken, and over a three-week period the tyre and automotive systems manufacturer is inviting dealers and other guests to its own slice of South American paradise, some 30 miles north of the German city of Hannover.

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Related news:

  1. Continental to discontinue football World Cup sponsorship
  2. Continental extends European football sponsorship
  3. Conti begins new football partnership in US
  4. Conti giving football fans a ‘piece of Brazil’
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Autoparts World Cup promotion

World Cup fever has arrived at Autoparts UK. The motor factor group has just launched a ‘World Cup-themed’ summer promotion that gives customers the chance to earn SportsDirect.com and Matco tools vouchers.

During the World Cup promotion, customers can earn a £5 voucher with every order over £99, a £10 voucher with any order exceeding £129, a £20 voucher with any order over £155 and a free international football shirt of their choice when they spend more than £349.

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Related news:

  1. Klarius Group sells QH Ireland to CD Group
  2. TMD Friction scoops Autoparts supplier of the year award
  3. Nankang’s Mad Max partnership promotion offers motorsport prizes
  4. GSF Car Parts to give £2,500 worth of prizes at Mechanex
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