Nitto further grows Facebook fanbase
It’s been less than a year since Nitto Tire reported gaining its three millionth Facebook fan, and now the company says it has five million fans on board. Nitto attributes this social media growth to its engagement strategies, including its Nitto Ambassador Program, live multi-player mobile games and a proprietary automotive interest blog, DrivingLine.com. Utilising such tools, Nitto says it has generated a loyal community with fan engagement that goes beyond the traditional likes, shares and comments that exist in the social network platform.