Euromaster: pan-European cold weather tyre demand reaches “all time high”
It was widely predicted that the winter, or cold weather tyre market would experience growth in Europe this winter; indeed, the question turned from whether there would be growth to how much of a leap this winter would see. The Euromaster Group has now announced that demand for cold weather tyres across Europe saw volumes reach an all-time high. Its sales alone of the high-grip seasonal car and van fitments exceeded 1.5 million units for the first time, rising by 20 per cent from 1.4 million in 2009 to 1.68 million in 2010. In the UK, volumes sold by ATS Euromaster have risen over the past two winters by 955 per cent.