ATS Euromaster doubles winter tyre order
ATS Euromaster has doubled its investment in cold weather tyres to more than £6 million for winter 2011/2012, with orders spread across a mix of premium, mid-range and budget brands. As a result the company reports that it will be stocking a range of sizes suitable for most makes of car and van. Last year the company spent around £3 million on winter tyre stocks.
Chris Hufflett, group operations director of ATS Euromaster, told Tyres & Accessories: “Last year the UK had its first real taste of cold weather tyres and they quickly became ‘hot ticket’ items – we could have sold our stock several times over. Long range forecasts for this winter point towards it being the fourth bad winter in succession. If this rings true, it will drive a very strong market for cold weather tyre sales across the board.