Internet gaining influence in Japan’s tyre market
In Japan, as elsewhere, the internet is growing in influence as a source of information for tyre purchasers. According to the according to the J.D. Power Asia Pacific 2011 Japan Winter Tire Retailer Satisfaction Index Study, the percentage of Japanese consumers who say they rely on information from the internet while shopping for winter tyres has increased to 29 per cent in 2011, up seven percentage points from 2010, while the percentage of customers who say they purchased their winter tyres through the internet or mail order has increased to from nine per cent in 2010 to 13 per cent this year.