Flexibility key to success at Van den Ban
Following the crazy scramble for tyres in the winter of 2010/11, when availability was low and some sizes couldn’t be purchased at any price, in 2012 the European market now faces the reverse situation – tyres are there to purchase but unsold stocks are spoiling many people’s appetite to buy. To retain a competitive edge in such changeable conditions requires flexibility; and this is precisely the quality that Dutch wholesaler Van den Ban prides itself in possessing. Flexibility in its various forms was a key theme when Tyres & Accessories recently spoke with commercial manager Cyril Versteeg and Kees Nieuwland, who is responsible for the company’s UK and Ireland sales during a recent visit to the company’s headquarters in Hellevoetsluis, not far from the major port of Rotterdam.