For a nation so interested in weather that its obsession has become a national cliché, the UK winter tyre market has continued to elude growth, yet this is not preventing wholesaler Stapleton’s from continuing to make the case for winter tyres. The company stocks a range of premium and house brand seasonal fitments, in which it continues to see potential from both a driver safety and dealer profit perspective. Following the UK’s wettest June since records began in 1910, giving us the impression of a very short-lived summer, Stapleton’s suggested that perhaps it won’t be too much of a wrench to turn our thoughts to the coming winter, the challenges it brings for drivers, and the opportunities for tyre retailers that come in the form of winter tyre sales.