Micheldever Develops Two-Wheel Efforts
The Micheldever name is well known across the tyre trade. As one of the leading UK wholesalers, Micheldever reports a turnover of £230 million, generated by selling a total of 7 million tyres each year. However, the fact that 70,000 of these are two-wheel products is something could easily be overlooked amongst all the masses of passenger (PCR) and 4×4 tyres that pass through the company each year. To those in the PCR tyre trade, this kind of volume may sound relatively small for a leading wholesaler, however in terms of the national two-wheel tyre market, this 70,000 tyres equates to just under 10 per cent share of the market. What’s more, the business has been operating at this level for the last three to four years, and as a motorbike tyre wholesaler for a decade.