Watts ‘Integrates’ Trelleborg’s French Industrial Tyre Distribution
Trelleborg Industrial Tires Europe has appointed Watts Tyre Group as the sole distributor of its industrial tyres range in France. Under the terms of the new agreement, Trelleborg Industrial Tires Europe will transfer its France-based industrial tyre operations to Watts Tyre Group. As a result of the deal, Watts will formally divide its French operations into a wholesale distribution business and a specialist service operation. The service business, which is reputed to be the largest in France, will trade under the Interfit name. Observers suggest that, together with the Trelleborg distribution agreement, this will help differentiate Watts service and distribution operations and therefore help strengthen the service propostion.
According to Trelleborg, the new strategy will yield “overall advantages to the French customers.” For its part, Watts’ official statement on the matter said: “Watts will integrate Trelleborg’s industrial tyres activities with their own and will now distribute Trelleborg tyre products alongside the Watts product range.”