Demand for Private Brands Growing, Deldo Reports
Belgian wholesaler Deldo Autobanden is one of the largest operators in Europe, and amongst the more than 25 brands stocked at the company’s 60,000 square metre warehouse in Antwerp are four exclusive and two private brands – Fortuna and Minerva. The labels are aimed at the budget segment, an area where Deldo reports seeing significant growth during the last 12 months. In an interview with Tyres & Accessories, Deldo marketing manager Rutger Veerman stated the company has “noticed a growing demand in the European replacement market. Acceptance of Chinese products is growing, and we are benefitting from this.”