Stamford Tyres Probing Markets for Increased Penetration following “Foundational” FY2010
Stamford Tyres is a business of two major halves. Firstly it runs a distribution business in nine countries including its home nation of Singapore; secondly it is the manufacturer of its SSW brand of wheels and the owner of its outsourced manufactured Sumo Firenza proprietary brand tyres, which it displayed in Europe recently at Essen 2010. “We help the plants with technical assistance, with our own designs for products, and we own our own tooling,” explained the company’s CEO and president, Wee Kok Wah when Tyres & Accessories interviewed him on his recent visit to London following Reifen 2010. “That way we can gear our capacity quite quickly and easily. We have a large team of engineers in China to deliver product quality assurance. The product meets the highest standard that you want.”