Micheldever Continues Growth Despite Turbulent Market
Leading tyre wholesale operation Micheldever Tyres Services reports that it has increased unit sales despite the difficulties of selling in a market beset with recessionary pressures. This year the company expects sales of 6 million tyres – equivalent to just under 20 per cent of the total UK market – with an annual turnover of over £300 million. Not bad for a company that was bought from its founder Tony Todd in a reported £85 million deal just four years ago. When Tyres & Accessories spoke to wholesale director Alan Baldwin he revealed that these unit sales are set to include 1.2 million Kumho tyres. So does this figure reflect a market move to the mid-range as other sources suggest?