Maxxis Aims for Growth through Retail Network
Speaking exclusively to Tyres & Accessories, Maxxis International (UK) Ltd managing director, Derek McMartin has given more details of plans to grow its PCR business in the UK by setting up a series of retail ‘Centres of Excellence’ to actively promote the brand to the tyre buying public. The centres are being developed with recent TAFF wholesale award winners Group Tyre (UK) Ltd.
Derek McMartin describes the Maxxis Centres of Excellence programme as a key element of UK growth strategy. While the Maxxis brand is already well-known within the industry and particularly strong in sectors like motorcycle and speciality, the move to develop a retail network is seen as the company’s pathway towards increased passenger car/4×4 market penetration.