Familiar Names and New Faces
China, the world’s leading tyre consumer and producer has in recent years gained significant product market share around the globe. With both phenomenal export growth and a domestic market in which demand is anticipated to reach 300 million units, it is little wonder that local manufacturers have flourished and international tyre majors have found the temptation of setting up operations irresistible.
Yet given the Chinese market’s current state of flux, finding the right partner to do business with can seem a daunting task, one that many Western companies can find themselves ill-equipped to accomplish. Therefore trade exhibitions such as the China International Tire Expo (CITExpo) come as a blessing to many a harried tyre professional. CITExpo has become established as an important regional trade event during the past few years and attracts both domestic and international buyers, tyre wholesalers and vehicle manufacturers seeking OEM suppliers.