Protyre Outlet Wins Michelin Motorcycle Tyre Retail Award
A pan-European retail award programme instigated by Michelin and designed to raise the standard of selling and fitting motorcycle and scooter tyres has been awarded to the Protyre outlet in Gloucester, the first in the UK.
The programme sets very high standards for a variety of customer facing elements at the retail end of the motorcycle tyre buying process. From ease of parking, point of sale, the attitude of the staff, waiting area, the selling process, tyre handling and fitting process – a total ride in/ride out service with the customer being the single most important focus, in essence a professional point of sale. The Protyre Gloucester outlet was the first UK tyre location to undergo this rigorous examination audit and passed with flying colours. A key element to gaining the award was the highly committed and professional approach adopted by the Gloucester team who have both an interest and passion for everything on two wheels. Two other Protyre outlets are currently being assessed under the Michelin Business Programme.