Avon Tyres Backs Motorbiking Industry ‘Get On’ Drive
Avon Tyres is backing a marketing drive by the Motor Cycle Industry Association to bring more people into UK motorcycle dealerships. ‘Get On’ is a three-year programme which aims to change the perception of biking and bring brand-new people into riding motorcycles while also getting lapsed bikers back into the saddle. The campaign promotes the benefits of life on two wheels, which includes beating congestion, being more economical and environmentally-friendly, while also stressing the fun and freedom that only two wheels can give. The aim is to get around 100,000 people to try biking or two wheels for the first time.