Tyresure: TPMS take-up fastest in northern Europe
Retail sales of tyre pressure monitoring system sensors and service kits are growing fastest in northern Europe. According to Ian Smith, managing director of British firm Tyre Sure which supplies Tech Europe’s TPMS needs across the continent, drawing a line from the Nordic region south to Spain and Portugal gives you an ever-decreasing continuum of market demand. As you might expect there is a direct correlation between having a distinct winter market and TPMS success. Those at the South of Europe have comparatively little demand by comparison.