Wheels
1999 Cragar Industries (Phoenix/USA) sold most of the assets of its wheel business to Weld Racing and to Carlisle Tire & Wheel. The remaining assets have now been sold to midwest distributor PDK, Inc. and so the company has abandoned its (until now) core business of producing and distributing wheels. Cragar is still in the wheel business as the licensor of its brand, but is focussed now on Internet business.
The large manufacturers of car wheels, especially those cast of aluminium, are growing ever larger. Business is booming worldwide, but the financial results of most manufacturers in this field of activity are well below those achieved in other industries. Wheel manufacturers, on the one hand, suffer from the low ratings stock exchanges accord to car manufacturers and their suppliers, and on the other, because their products are regarded as “low tech”. But all the time big changes are taking place in the world of wheels – in the form of new technologies and an optimisation of existing products. New wheel technologies, however, are not the only decisive factor, another considerable influence is the car manufacturers’ aggressive pricing, well beyond what many a supplier can bear. Some wheel manufacturers focus their activities on the original equipment market in the belief that it will allow them to operate more cost-effectively. Others like to commit themselves to the refit markets because they think they can thus keep their ears closer to the market and be well-placed to offer car manufacturers superior development capability. Which way is the right one, or whether both can succeed – that is something we shall only know in a few years’ time. Of course the starting position is different from wheel manufacturer to wheel manufacturer and from car producer to car producer. In the comprehensive report in this and the following (April) issues we shall outline the trends in detail.
Titan International (Quincy, Illinois), manufacturer of wheels and tyres for off-highway vehicles, has announced a cash dividend of $ 0.015 for the first quarter of 2000. In 1999 Titan’s sales declined and a net loss was recorded.
Hayes Lemmerz sales and earnings in the first quarter 2000 were at the same level as last year. A significant drop in orders for heavy truck wheels and brake components was compensated by a successful expansion of aluminium wheel capacity worldwide.
Italian brand Melber had to leave the German aftermarket for alloy wheels last year. In co-operation with Euro Consulting and sales manager Josef Holder the company is now planning a relaunch of the brand in the German market.
Hayes Lemmerz, the world’s leading supplier of wheels, has announced record 1999 fourth quarter and full year figures in both earnings and sales. The strong expansion of the wheel business (especially aluminium wheels) and the acquisition of CMI are the main reasons for the good results. Hayes Lemmerz also announced the contract for its sixth wheel/tire assembly facility: for BMW in Munich.
Hayes Lemmerz International, one of the world’s leading suppliers of wheels, brakes, powertrain, suspension, structural and other lightweight components to the automotive and commercial highway markets, has announced that its Board of Directors has approved the repurchase of up to an aggregate of $30 million of its outstanding Common Stock. “Based on current market prices, our stock is at a historical low and we believe that the repurchase program is a good investment of available funds,” said Ron Cucuz, Hayes CEO and Chairman of the Board.
Speedline is a well-known producer of light alloy wheels for original equipment. However, the Italians want to improve their position in the aftermarket and thus a sales company has been formed for Germany in Ravensburg: SL Corse.
Alloy Wheels International (AWI), a subsidiary of South African company Murray & Roberts, has closed its Cardiff plant because of an expected fall in demand from oe customers Rover Cars and Land-Rover and reduced competitiveness because of currency problems. 250 jobs are lost.
With a fuel consumption of less than three litres per hundred kilometres (approximately 95mpg) the new Volkswagen Lupo TDI sets new standards. The reduced consumption has been achieved by a combination of various measures; the use of light-weight forged wheels by Fuchs is for instance a contributory factor to the reduced weight of the vehicle. On the tyre side, Bridgestone/Firestone has scored in original equipment with the B 381 Ecopia, size 155/65 R14 75T. The name, made up from “ecology” and “utopia” is also the statement of a programme, which will exploit experience gained in the construction of this tyre for future Bridgestone/Firestone products. The tyre manufacturer achieved weight reduction by using aramid instead of steel in the belt and light-weight polyester in the casing. Thanks to its clever rubber compound formula the tyre’s rolling resistance has also been optimised and at the same time has fulfilled the tyre manufacturer’s ecologically motivated desire for noise reduction. As an equivalent for the winter season Bridgestone recommends the WT 12 tread pattern.
Four years ago Südrad Autoräder GmbH und Co. KG had to call in the receiver, who in the meantime sold the aluminium wheel division of the company. Now the steel wheel production at Ebersbach has also found a new owner in the guise of Mefro Räderwerk Ronneburg GmbH. In 1999 Südrad with 600 employees will produce approximately five million car steel wheels as well as steel wheels for trucks and light trucks. The turnover is given as 140 million marks, and Südrad is back in the black now that the restructuring measures have been completed. Mefro had its origins in a wheel combine of the former GDR and now has an annual production of approximately two million steel wheels for agricultural and construction site vehicles as well as for industrial vehicles and fork lift trucks. With a workforce of about 220 employees Mefro has an annual turnover of approximately 60 million marks.
In its last issue NEUE REIFENZEITUNG speculated about an agreement between Montupet and Michelin in the area of aluminium cast wheels. The talks seem to be “on hold” for the time being, because at the moment both partners have their hands “full with orders”. Montupet is currently doubling its capacity to 2.5 million cast wheels. Kronprinz, the Michelin subsidiary in Solingen, is able to cast 1.4 million wheels with the equipment already in place. In its search for a strategic alliance partner (without seeking a direct participation) Michelin has now found steel wheel manufacturer Meritor, which has factories in Mexico and Brazil. Meritor is a business division of Rockwell, the large supplier to the automotive industry, and is also known by the trade name Fumagalli. With an annual capacity of about 25 million steel and aluminium wheels Michelin is roughly double the size of Meritor. The strategic benefit for Michelin is not only the geographical location of the two Meritor factories, but above all the close relationship between the supplier Rockwell and Chrysler. The principal reason for the cooperation between M+M, however, was Renault’s decision to produce the Mégane also in South America with the same steel wheels as in Europe, where they are made by Michelin. To comply with local content requirements, the South American Mégane will have Meritor wheels.
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