“I would like to get rid of the expression ‘controlled distribution’,” one contributor told Tyres & Accessories. And this is because along with this term come some ominous implications – that manufacturers can purposefully steer purchasers towards their own products. Of course, this is said to take place most naturally in a manufacturer owned equity like Michelin’s ATS Euromaster, for example.

However, the concept of ‘controlled distribution’ covers a whole spectrum of different scenarios. These range from the obvious – manufacturer owned entities – to the more subtle influence manufacturers can exert over completely independent wholesalers and dealers. It is seldom as straightforward as one person controlling and another being controlled. ‘Controlled distribution’ does not only refer to the role played out by manufacturer equities alone, but also to a wide spectrum of influence extending as far as the independent wholesaler.