Whether it’s the wrong kind of leaves on the line, frozen pipes or frosted locks, traditionally the British have never prepared well for winter…and it shows. As the sage advice goes, there’s no such thing as bad weather, just the wrong clothing. And whilst no sane person would brave the winter months in their summer shoes, we somehow expect our cars to.

Toyo representatives point to Scandinavian’s example of preparedness. With many countries enforcing fitment of winter tyres in appropriate months, the Scandinavian accident figures, or rather lack of them, speak for themselves. We’ve all seen cars beached by the roadside or sliding helplessly along a poorly cleared road – often with inevitable and expensive results.