Kicking Up A Storm
The inclement mid-January weather was just a coincidence, but Avon clearly wanted to attract attention at last month’s Trade Expo when it exhibited the Storm-ST, the successor to the acclaimed Azaro-ST. In fact it was pretty much the only thing on the spacious stand as the company wanted to focus attention squarely on its new flagship Sport Touring offering. Avon’s decision to promote the Storm-ST at Expo runs in parallel to the launch of the Viper Xtreme trackday tyre and follows a 12 per cent increase in Avon motorcycle tyre sales in 2006.