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Targeting the Budget Alloy Market

Sherbrook is now supplying two new designs, from DJ Wheels, in an attempt to tighten its grip on the budget alloy wheel market. The DJ358 has six thick spokes, while the similar sized DJ357 has a more slender twin spoke design.

The ‘entry-level’ products are aimed at the first time buyer of aftermarket alloys, explains the wheel manufacturer wholesaler. DJ Wheels’ products start at a price of £25 and so are targeted towards customers who can’t afford to pay the high prices of prestige brands.

15th November 2004/by Tyrepress Editors

Pirelli on 30 per cent of SEMA Wheels

Pirelli is claiming victory at the SEMA, in terms of product exposure. According to the company, a third of the vehicles on display were fitted with Pirelli products. For the Italian manufacturer, the highlight of the show was the Ford stand where the company’s new Mustang was exhibited with “every imaginable” tyre and wheel combination.

The tyre producer also took the opportunity to exhibit its P Zero ultra-high-performance passenger tyre and its Scorpion Zero SUV and light truck radial. The company reports that more than 35 per cent of the wheel specialists in the show’s South Hall fitted their designs with Pirelli tyres.

During Las Vegas exhibition, SEMA recognised the new Mustang as the most accessory friendly new vehicle for aftermarket tuners. Pirelli and Ford celebrated by hosting a Beach Boys concert and reception.

11th November 2004/by Tyrepress Editors

New Balancing Concept

Hofmann Megaplan’s new Ride Management System has been installed at Jeff Fowkes Wheels, Leicestershire. The RMS package consists of the Megaspin 800 wheel balancer and Haweka Premier adaptor system, with the added feature of run-out measurement built into the balancer.

10th November 2004/by Tyrepress Editors

Titan’s Promising Third Quarter

Titan International has reported net sales of $116.5 million for the third quarter ended 30 September. Sales were up 47 per cent from $79.2 million recorded in the third quarter of 2003.

1st November 2004/by Tyrepress Editors

Hayes Lemmerz Receives Honourable Mention

Hayes Lemmerz International has announced that it received an honourable mention in the 2005 Automotive News PACE (Premier Automotive Suppliers’ Contributions to Excellence) Award Competition for its Flex Wheel.

26th October 2004/by Tyrepress Editors

Redmer to Distribute SmarTire

SmarTire Systems Inc has announced that Redmer Industries has become a distributor of SmarTire’s tyre pressure monitoring system.

20th October 2004/by Tyrepress Editors

Hayes Lemmerz Announces Senior Management Changes

Hayes Lemmerz has announced that company vice president, James Stegemiller has decided to retire.

15th October 2004/by Tyrepress Editors

Ford’s Harley-Davidson Truck to use Goodyear Wranglers

The Goodyear Tire & Rubber Company has announced that it has been chosen as the exclusive tyre supplier for the 2005 Ford Harley-Davidson F-Series Super Duty, a truck that becomes available in November. The four-wheel drive truck features 20 inch Goodyear Wrangler AT/S tyres, along with an optional 6.8-litre V-10 or 6-litre diesel V-8 engine.

“Supplying the tyres for one of the toughest, most popular trucks on the road is a job Goodyear is proud to claim,” said Mike Parnell, Goodyear’s vice president, original equipment. “This truck is an eye-catcher, and we want the tyres to play an important role in that appeal.” The truck will use Wrangler AT/S tyres in the LT275/65R20 size.

13th October 2004/by Tyrepress Editors

New Jeeps to Use Superior Wheels

Superior Industries International, Inc has announced that it has been awarded four new aluminium wheel contracts for the 2005 Jeep Grand Cherokee and Liberty models.

8th October 2004/by Tyrepress Editors

Superior Expects Results Slip

Superior Industries International, Inc expects its operating results for the third quarter of 2004 to be less than expected. Management expects about a 5 per cent decline in unit wheel shipments for the third quarter, and net earnings of approximately $0.20 per diluted share.

“Our major OEM customers have announced planned production cuts for the second half of the year based on weak summer sales of cars and light trucks resulting in an unanticipated decline in unit wheel shipments for the company. In addition, operating difficulties led to a delay in the ramp-up of production in certain of our factories following this year’s extended seasonal shutdowns,” said President and COO Steve Borick.

29th September 2004/by Tyrepress Editors

Yokohama Make IAA Debut

Yokohama marked its IAA debut by featuring its new HiTES pressure monitoring system as the centrepiece of its stand.

23rd September 2004/by Tyrepress Editors

The Lightest Truck Wheel on the Market?

Alcoa’s contribution to the 60th IAA show centred around the company’s first forged aluminium wide base 17×22.5 wheel.

23rd September 2004/by Tyrepress Editors

Michelin Unveil Airless Tyre

Michelin is to exhibit its Airless tyres at the Paris Auto Show 2004. According to Michelin the “Airless Wheel” and “Tweel” tyres are still at the concept stage but would hopefully hit the mass market in the next 10 years.

23rd September 2004/by Tyrepress Editors

ITC Meeting Moves to Portugal

The International Tyre Club is to hold its 2005 meeting in Lisbon, Portugal from March 9-11.

Club secretary James Graham pointed out the reasons behind the decision: “Although recently we have concentrated on introducing the markets of Eastern Europe to our members we do not want to over-focus on these. Other areas of Europe offer just as much new opportunity and in Lisbon we will not just be introducing new faces from Portugal itself. We will be looking to the whole of Spain, South to Morocco & NW Africa and West to Brazil. All areas of equally fast moving potential.”

The ITC’s ‘summit’ style format provides an arena for trade discussions for its tyre and wheel business members.

Club events seek to foster new and mutually beneficial commercial links in regions offering the prospect of higher than average long-term potential. Both the Czech Republic and Hungary have hosted recent successful Club meetings.

10th September 2004/by Tyrepress Editors

UK Equipment Appoints Service Manager

UK Equipment Ltd has appointed Linda Norman as service manager. In her new role she will be responsible for directing the company’s team of service engineers and its service call centre based in Reading. Through her new position Linda will aim to ensure that best practice is implemented across UK Equipment’s service organisation and she will also be working closely with key customers and partners to ensure that a premium service is provided.

Before joining the company Linda held a number of managerial positions within the UK workshop equipment industry, including 20 years at Transervice and more recently David Brown Radicon.

“Linda’s appointment will strengthen our service organisation and allow us to expand our market profile in the wheel service and MoT sectors,” said Brian O’Sullivan, general manager at UK Equipment Ltd. “One of our unique strengths is that we design, manufacture and service all of our products within our company. Enhancing our service team will allow us to provide the strongest offering to garage equipment customers in the UK”.

8th September 2004/by Tyrepress Editors