Targeting the Budget Alloy Market
Sherbrook is now supplying two new designs, from DJ Wheels, in an attempt to tighten its grip on the budget alloy wheel market. The DJ358 has six thick spokes, while the similar sized DJ357 has a more slender twin spoke design.
The ‘entry-level’ products are aimed at the first time buyer of aftermarket alloys, explains the wheel manufacturer wholesaler. DJ Wheels’ products start at a price of £25 and so are targeted towards customers who can’t afford to pay the high prices of prestige brands.