Infinity’s Nigerian promotion
Infinity Tyres has completed its tenth annual December promotion in Nigeria. Themed as “Value Drive”, the company distributed scratch-cards after any tyre or battery purchase from its 11 nationwide outlets. Vikas Bahl, Infinity Tyres’ head of Marketing, said that in previous years: “we have organized successful promos and we have seen their effect on our customers, their countenance, and consequently, their loyalty to the brand. We believe that our customers are highly valuable and for this reason, their loyalty to Infinity Tyres should be appreciated at the end of every year, through programmes like this”.