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UK car drivers increasingly interested in all-season tyres

Evidence from a number of market research sources concurs – increasing numbers of motorists are choosing all-season tyres for their cars. The first indication came from GfK data, which compared the percentage growth of all-season tyre sales reported by its UK panelmarket (in terms of volume and value) in 2018 with seasonal tyre sales during 2019. Winter tyre sales volumes were down 1 per cent last year. During the same period, winter tyre values fell three times faster (down 3 per cent).

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Related news:

  1. Tyre sell-out up 4% overall, value tyre sales growth outpaces premium 4:1
  2. Long-term trend shows winter tyres receding, all-season rising in UK
  3. 2019 UK car tyre stagnation, but strong all-season and SUV tyre growth
  4. Four out of five consumers changing tyre shopping behaviour
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WhatTyre to exhibit at Autosport International

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WhatTyre homepage

The tyre comparison website WhatTyre.com will make its exhibition debut at Autosport International, from 9-12 January (Stand 3530, Birmingham NEC). Over the four show days, the site, which is operated by the same publisher as Tyrepress, will present its tyre comparison engine, which ranks more than 100,000 tyres using a unique TyreScore algorithm. WhatTyre will also host TyreSafe, which will assist with the site’s central message that high-quality new tyres are an excellent investment for motorists.

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Related news:

  1. The top 8 tyre comparison sites compared
  2. UK car drivers increasingly interested in all-season tyres
  3. Yokohama adds runflat to flagship range, marks 40 years of Advan
  4. Michelin the number one consumer researched tyre brand: Tyre Reviews
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What Car?’s new TV ad

WhatCar?

What Car? has launched a new television advert as part of its ongoing strategy to connect Britain’s new car buyers to its growing network of trusted dealers.

The advert – which debuts on 30 December – is What Car?’s first-ever television campaign and forms part of a larger media rollout that also includes paid social content, display and print advertising throughout the first three months of 2020.

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Related news:

  1. UKTV invests £1 million in ClickMechanic
  2. Poor Telephone Skills Hand eTailers Opportunity
  3. Toyota launches official parts and accessories eBay stores
  4. Michelin most searched tyre brand on Google in Europe
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The top 8 tyre comparison sites compared

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We are all familiar with the likes of MoneySuperMarket, CompareTheMarket and Confused.com. Beginning with financial and insurance products, these sites set out to give consumers more choice and the ability to compare the prices. Owing to the fact that tyres are arguably more complex, the tyre industry has moved a bit slower when it comes to comparison. During the last year or so, however, tyre comparison has come of age. So, who are the main players, what are the differences and where did tyre comparison all begin?

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Related news:

  1. Motokiki enters administration
  2. Goodyear steps up tyre retail involvement with new UK digital platform
  3. Amazon’s increasingly influential role in tyre sales
  4. Starter offers online vehicle and parts marketplace
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