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Tyrepress sites offer powerful platform for global tyre business

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With 1.5 million users from 232 territories in the last calendar year, Tyrepress publisher Tyre Industry Publications offers a truly global and independent news and analysis platform for the tyre, servicing and aftermarket business. Figures from Google Analytics demonstrate that Tyrepress, its Chinese-language business news site Tyrepress China, and consumer tyre advice website WhatTyre, together offer a substantial and unique service for readers and advertisers alike.

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Related news:

  1. The top 8 tyre comparison sites compared
  2. WhatTyre to exhibit at Autosport International
  3. Changes & continuity – Tyres & Accessories at 75
  4. Tyres Industry Publications: the next 75 years
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Tyrepress sister consumer website becomes partner of TyreSafe

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Tyrepress sister website WhatTyre became a partner of TyreSafe this year, following up many years of covering the organisation’s important road safety activities and stakeholder partnerships in Tyre Industry Publications’ business website and magazine Tyres & Accessories. The company’s independent consumer tyre advice website is dedicated to helping drivers make informed decisions about tyre replacement and maintenance. Therefore partnering with the leading UK tyre safety organisation to extend its messages is a natural fit. As a result of its business-to-business and consumer titles, Tyre Industry Publications is uniquely positioned to reach a broad coalition of road users and the tyre suppliers and fitters that make the tyres that keep them safe. The reciprocal partnership will help ensure that crucial tyre safety information is disseminated effectively across the UK.

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Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

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Related news:

  1. TyreSafe’s ‘Outstanding Contribution’ award goes to Highways Agency
  2. TyreSafe welcomes NFU Mutual as latest member
  3. TyreSafe and RoadSafe Partner
  4. TyreSafe, Brake partner for Road Safety Week 2023 campaign: ‘Let’s Talk About Speed’
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Read the 2024 edition of the WhatTyre Buyers Guide online now

The WhatTyre Buyers Guide 2024 is available to read online for Tyrepress subscribers. The guide, produced by Tyre Industry Publications editors to identify the best tyres available according to tyre labelling data, tyre tests, original equipment approvals, and sustainability data, all of which are components of the WhatTyre tyrescore. It also announces our WhatTyre Tyre of the Year Award winners for 2024. You can also find our recommendations, alongside information on all tyres available in the UK, on WhatTyre.com.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. WhatTyre to exhibit at Autosport International
  2. Falken: stock availability, proven performance means UHP opportunity
  3. The top 8 tyre comparison sites compared
  4. UK car drivers increasingly interested in all-season tyres
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Top 10 tyre comparison sites 2024 (UK)

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Our third and final category takes a close look at tyre comparison websites because all the data suggests that pre-sale research is growing in influence as a strategic part of the increasingly important online tyre business. Our methodology is basically the same as our initial tyre retail category inasmuch as we began with two third-party online traffic data sources, verified this via discussion with an industry expert and then contextualise our findings here in this article.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. The top 8 tyre comparison sites compared
  2. Tyrepress.com and WhatTyre.com receive 1 million pageviews a quarter
  3. More online tyre retail means more pre-sale research
  4. Gavin Marshall joins TyreRunner.com board
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TyreSafe, Protyre support Operation Pennine’s road safety mission

TyreSafe

TyreSafe and member Protyre are supporting Operation Pennine at road safety events along the M62 corridor in the first week of October’s Tyre Safety Month. The initiative is dedicated to improving road safety by ensuring that vehicles are in proper working condition, with a specific focus on tyres, brakes, lights, and other essential components. TyreSafe is playing a crucial role in supporting Operation Pennine, according to chair Stuart Lovatt: “We are delighted to partner with Operation Pennine in their mission to enhance road safety. Properly maintained tyres are a fundamental aspect of safe driving, and our participation in this initiative aligns perfectly with our objectives.” Read more on Tyrepress sister site, WhatTyre.

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  3. TyreSafe asks: Are you having a Good or Bad Air Day?
  4. Goodyear, HiQ support Tyre Safety Month at Birmingham Business Park
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Tyrepress.com and WhatTyre.com receive 1 million pageviews a quarter

Tyrepress.com and WhatTyre.com have become well-known online tyre information sources serving business-to-business and business-to-consumer audiences respectively. Both sites have witnessed their traffic grow significantly over the years, but last month’s performance set new records for online traffic.

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  4. Improving E-Literacy
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Leading tyre comparison sites 2023 (UK)

Luke Chesser; Unsplash

In the last part of our series of analyses of the leading tyre websites in the UK, we turn our attention to the subject of tyre comparison web sites. The leading tyre comparison sites in the UK based on third-party traffic data for June 2023, found that Tyrereviews.com attracted by far the most page views. Congratulations to them for that! WhatTyre.com is second-place.

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  1. Rewarding success in the tyre business
  2. The top 8 tyre comparison sites compared
  3. Motokiki enters administration
  4. UK car drivers increasingly interested in all-season tyres
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‘I’ll have a set of your finest…ditchfinders’ – Online tyre sales in a pre-sale research world

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During my regular routine of social media maintenance, I came across the following post on the @Tyrepress Twitter feed from Fast Ford, Mini Magazine and Total BMW editor, Daniel Bevis: “I defy you to find a more wretched tyre than a 7-year-old Luckyland Happygalop.” Now, to make it clear, Bevis was very much stating his personal, subjective opinion both in relation to that particularly floridly-named brand’s quality and in his specific choice of adjectives. However, since he raised that especially vocal opinion, there are at least two broader points to be made. Firstly, consumers have never been more empowered to research their purchases pre-sale and then air their views relating to tyres. And secondly, the ongoing proliferation of brands in the market makes the ability to discern quality and understand each brand’s provenance as important as ever.

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  1. Rewarding success in the tyre business
  2. Pirelli regains global social media crown
  3. The top 8 tyre comparison sites compared
  4. UK car drivers increasingly interested in all-season tyres
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Rewarding success in the tyre business

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In July, TyreSafe held its first post-lockdown in-person day conference and awards event. More recently the NTDA named the winners at its annual Tyre Industry Awards event. And our sister publication WhatTyre.com has also published names of the winners of its 2022 WhatTyre Tyre of the Year awards. What these three things have in common is that they all aim to give credit where credit is due. They all aim to reward success.

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Related news:

  1. Amazon’s increasingly influential role in tyre sales
  2. Motokiki tyre price comparison site launches
  3. UK car drivers increasingly interested in all-season tyres
  4. More online tyre retail means more pre-sale research
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Tyres Industry Publications: the next 75 years

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The consumer tyre advice site WhatTyre and a new paywall-free digital archive of Tyres & Accessories magazine lead a range of new services from Tyre Industry Publications.

The 75-year milestone for Tyres & Accessories magazine is not just a moment for retrospection. Our industry is in a state of technologically inspired flux. The past 18 months of crisis and upheaval have also been a catalyst for increasing the pace of change. At Tyre Industry Publications (TIP), we have taken this opportunity to consider the role our independent tyre industry media outlets play in the rapidly changing present and future. Our value-added information continues to offer a vital service to the tyre business but presenting this information in the right way for our readers is crucial. It also presents the ideal place for the most targeted advertising to trade buyers and – with our new consumer facing site WhatTyre – in-market audiences.

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Related news:

  1. Three-quarters of a century and still going strong
  2. Changes & continuity – Tyres & Accessories at 75
  3. Yokohama adds runflat to flagship range, marks 40 years of Advan
  4. Milestone to one side as Saracens Tyres sticks to customer-first approach
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Changes & continuity – Tyres & Accessories at 75

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We’ve notched up three quarters of a century in the business, and much has changed since the first, rationing-restricted issue of Tyres & Accessories appeared in June 1946. Founding editor Frederick Carter is long gone and a mere handful of players now represent the resurgent British tyre making industry he gave a voice to. But much has also remained constant throughout these tumultuous decades, and to this day Tyres & Accessories fulfils Carter’s original remit of providing a ”suitable forum for the discussion of all questions of vital interest to the industry and those engaged in it.”

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  3. Have the truck tyre import tariffs ‘worked’?
  4. Toyo partnering Tough Mudder in Italy
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Three-quarters of a century and still going strong

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This month we celebrate the 75th anniversary of the publication of the first edition of Tyres & Accessories back in June 1946. Looking back to those immediate post-war years, comparisons can be made with the emergence from lockdown 75 years later. In the post-war period, the then still pioneering automotive business played a key role in the recovery process along with the intrinsically connected tyre trade. This time round, if the adaptability and resilience of the tyre business during the last 18 months of Covid-19-related disruption is anything to go by, things will follow a similar pattern. In both cases such events evoke genuine gratitude for the contacts, customers and friends we all have in the business. So, it is in that spirit that we begin the 75th anniversary celebrations that will continue throughout the month of June here at the front of the magazine and in a special 20-page section that begins on page 32.

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Related news:

  1. Changes & continuity – Tyres & Accessories at 75
  2. Tyres Industry Publications: the next 75 years
  3. Tyres & Accessories at the heart of the tyre industry
  4. WhatTyre to exhibit at Autosport International
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WhatTyre publishes inaugural Tyre of the Year Awards nominations

WhatTyre has published the nominations for its inaugural WhatTyre Tyre of the Year Awards with a series of articles promoting the nominations, shortlists and winners of the WhatTyre Awards. WhatTyre, a tyre news and comparison site that now attracts over 75,000 visits a month, says the goal of these consumer-facing awards aligns with the ethos of the whole WhatTyre.com concept – “to help consumers find the best tyres for them and to help raise the level of conversation about tyres”.

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Related news:

  1. More online tyre retail means more pre-sale research
  2. The top 8 tyre comparison sites compared
  3. UK car drivers increasingly interested in all-season tyres
  4. MotorEasy acquires Motokiki tyre price comparison site
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More online tyre retail means more pre-sale research

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No-one envisioned just how many challenges the tyre market would have to face this year. As has generally been the case, the trade rose to the occasion by repeatedly pivoting to adjust to mid-pandemic customer demands and government requirements. At the bricks and mortar end of the business this has meant ensuring premises are Covid-secure and there are continuing supplies of PPE – as well as maintaining high standards of tyre service and supply. However, this year has also significantly closed the gap between exclusively conventional bricks and mortar tyre retail businesses and pure play tyre e-tailers, with consumers increasingly planning tyre purchases and looking for contactless servicing options online.

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Related news:

  1. Motokiki enters administration
  2. The top 8 tyre comparison sites compared
  3. Motokiki tyre price comparison site launches
  4. MotorEasy acquires Motokiki tyre price comparison site
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Falken: stock availability, proven performance means UHP opportunity

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Falken

The coronavirus outbreak and subsequent lockdowns mean that sales of car tyres especially have sustained a harsh blow around the world. But as measures introduced to halt the spread of COVID-19 begin to be eased, motorists will steadily begin to use their cars again, increasing demand. In the car tyre sector, high value, ultra-high performance segments could prove vital, as better potential margins offer attractive opportunities for increasing cashflow quicker. The other side of that coin is that motorists’ finances are also under pressure, putting the price they pay for their car tyres under even greater scrutiny. Could this, therefore, present an opportunity for mid-range brands to make a case for their products, offering more palatable performance compromises compared with premium rivals than the lowest-priced brands?

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Falken to launch new UHP tyre, Azenis FK510
  2. Falken flagship UHP tyre, Azenis FK510, to expand to SUV sizes in 2017
  3. Growth in every size segment from 17” up, but rapidly slowing
  4. Conti seals hat-trick in Auto Express winter tyre test reflecting British climate
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