Vacu-Lug has become the new retread manufacturing partner for Hankook in the UK. The company signalled its new status by including the manufacturer’s Alphatread retreading brand on its stand at the Commercial Vehicle Show (24-26 April, Birmingham NEC), coinciding with the beginning of production of the Alphatread bead-to-bead retread truck tyre range at the Vacu-Lug factory in Grantham.
Westlake tyre has struck a sponsorship deal with Major League Baseball’s San Diego Padres for the 2018 and 2019 seasons together with its US distributor, Tireco Inc. The sponsorship includes a signage package, on-site activation and hospitality opportunities for dealers and VIPs, aiming to improve the brand image and brand influence in the local market.
ZC Rubber hosted a meeting for dealers and partners in Bangkok, Thailand on 28 Januaruy. The distributor conference was headlined, “More Progress More Achievement”, focusing on improving market share in local tyre markets. Ge Guorong, vice president of ZC Rubber, shared the great achievement in the 2017 that the company’s sales revenue was up for 2017, by about 22 per cent.
Westlake Tyres and TIP Trailer Services Nordic have reached an agreement covering “the purchase and use of a significant amount of Westlake Tyres.” Westlake Tyre Europe shares that in the first year of this agreement between the transport equipment leasing company and DSV Road NV, exclusive distributor of the Westlake brand in Scandinavia, an “extensive amount” of tyres will be supplied for use at TIP Trailer Services workshops in sites in Denmark, Finland, Norway and Sweden.
From the exclusive location of the world famous Taj Palace Hotel, tucked away in the diplomatic enclave of the bustling metropolis of Delhi, over 50 European Westlake partners recently had a unique experience of India.
Commercial tyre retreading and management specialist, Vacu-Lug Traction Tyres will launch the first of a new generation of tyres at the CV Show (Birmingham NEC, 25-27 April). Featuring an enhanced sidewall protection system, the new 245/70R17.5 WZY2 has been manufactured to provide operators with extra protection against kerb wear.
Westlake tyres has partnered with The Irish Drift Championship (IDC) 2017 and says it will “cooperate with drifters to bring amazing shows for all the visitors”.
“Westlake Tyres are pleased to partner the Irish Drift Championship for the 2017 season. The IDC has some of the best drivers from around the globe and they compete at the highest level. Westlake Europe plays a big role in marketing the brand for all our tyre products and aligning Westlake tyre with top championships gives us the perfect opportunity to show-case our motorsport range,” said Chris Carpenter, a partner of Westlake Tyres in Europe.
Westlake tyres is supplying global transport and logistics firm DSV with tyres for 3000 commercial vehicle trailers as the sole original equipment fitment. According to Westlake representatives, the latest news comes as part of a strategy for Westlake to expand in the OE market for the fleets in Europe during the coming year.
Zenises’ diamond and gold embellished world’s most expensive tyre has been featured on Jeremy Clarkson’s Amazon Prime vehicle, The Grand Tour. Launching the final show in the series from Dubai’s Burj Khalifa, Clarkson introduced the Guinness World Record-holding Z Tyre to the studio audience. The show concluded with co-host Richard Hammond drifting alongside the lead driver of Acorn Zenises Motorsport, Steve ‘Baggsy’ Biagioni.
Tyre firms present included Pirelli, Yokohama, Toyo, Landsail, MRF and Davanti In addition, the Motorsport Industry Association (MIA) welcomed Mark Garnier MP, the Parliamentary Under Secretary for the Department of International Trade (DIT), to the annual global motorsport showcase at the show. Garnier, who is also MP for Wyre Forest, leads on high value export […]
During the course of January’s Autosport Show in Birmingham, Tyres & Accessories met up with the directors of relative newcomer Westlake Motorsport Europe. While Westlake branded car and truck tyres are distributed by Zenises across many European markets, the Chinese manufacturer behind the brand (Hangzhou Zhongce a.k.a ZC Rubber) has chosen to distribute its motorsport tyres separately to that.
Under an agreement entered into with ZC Rubber Group Co. Ltd. and the Pneuhage Company Group, Danish transport and logistics company DSV A/S has gained exclusive distributor rights for the Westlake tyre brand in Denmark, Norway, Sweden and Finland. DSV will cooperate closely with official ZC Rubber European distributor Pneuhage to offer Westlake tyres to contracted hauliers and the wider commercial vehicle market in the four countries.
ZC Rubber made its debut in Malaysia through its Westlake Marketing Malaysia subsidiary on 14 November. Hangzhou ZhongCe Rubber, to give the company is more formal name, said it is offering consumers premium quality tyres at an affordable price.
Westlake supported boxer Roman “Chocolatito” Gonzalez has won a championship in his fourth weight class, defeating Carlos Cuadras from Mexico in the World Boxing Council (WBC) super-flyweight title fight. It is the second cooperation between the largest tyre manufacturer in mainland China and Roman ‘Chocolatito’ Gonzalez.
ZC Rubber has opened its first Westlake store in Brunei. It is also the first one in Southeast Asia and comes as part of an expansion strategy targeting Southeast Asia.
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