Firestone, the mid-range family tyre brand of Bridgestone UK Ltd, has been working with Clear Communications to develop and launch a retail campaign to increase dealer support and loyalty for Firestone as a retail replacement brand.
A report from the Energy Department on a US website underlines the importance of maintaining correct tyre pressures; the report estimates that US motorists driving on under-inflated tyres waste more than a staggering 3.5 million gallons of gasoline every single day.
Amtel-Vredestein N.V. has named Hubert A. Pandza as an independent director of the company’s supervisory board. The announcement was made at the company’s annual general meeting held in Amsterdam 26 June.
Mr Pandza is the outgoing Business Group Director of EBRD and a former executive of Deutsche Bank, Moscow. He had headed EBRD’s Russia & Central Asia Business Group and the Group for Small Business from the company’s London Headquarters since 2002. Previously, he worked for over 25 years at various posts in Deutsche Bank, including the position of CEO of Deutsche Bank, Moscow.
The 16 member companies of the British Metals Recycling Association (BMRA) are to ban tyres from their feedstock, the BMRA has announced. The ban will come into force on 7 July. The announcements leaves question marks over where vehicle dismantlers who do not have tyre recovery arrangements will dispose of their tyres. Up till now the BMRA had recommended a charge of £1.50 for each tyre delivered.
(Akron/Tire Review) Treadways Corp. has selected TireWare to provide business software solutions to independent tyre dealers through the company’s Treadmasters marketing program, slated for launch in July. TireWare will provide point-of-sale, wholesale and commercial software solutions to Treadways’ wholesale tyre dealers and associated retail dealers through the marketing program.
Tributes have been paid from politicians and industry figures following the tragic death last Friday of Edouard Michelin, Managing Partner of the Michelin group. Mr. Michelin (42) drowned in a boating accident off the Brittany Coast during a fishing trip. He is survived by his wife and their six children. The Michelin company was founded in 1889 by Edouard Michelin’s great grandfather and Mr. Michelin joined the family firm in 1985, after training as an engineer at the Ecole Centrale de Paris. He took over as head of the company in 1999, succeeding his father Francois.
Michelin is running a consumer promotion offering a free digital alloy pressure gauge worth £19.99 to anyone purchasing a pair of its Pilot Power tyres from 1 June. Dealers wishing to take part need to buy a minimum of five pairs of Pilot Power tyres and will get their name and contact details on Michelin’s website.
During July and August there will be supporting advertisements in the September issues of Fast Bikes and Superbike Magazine telling readers to visit the website for details of participating stockists.
Cam Systems has launched a newly designed website at www.cam-systems.co.uk. To mark the occasion, the company has also introduced a new corporate identity as part of a marketing campaign to build greater awareness and understanding within the UK tyre industry.
“Initially the site is aimed at introducing Cam’s people, products and services. All of our resources are in regular communication with our customers and we feel it essential that they have the opportunity to put faces to the names in our 30-strong team,” explained Steve Bazeley, Cam’s Business Development Director.
Viking, the quality mid-range tyre brand, has launched a new advertising campaign as part of the brand’s recent development. The new ad depicts a Viking tyre amid bold images of stormy and unpredictable weather with the strapline: “Ready for Anything”.
The Viking tyre range has been further enhanced with the introduction of the new Protech II pattern, replacing the current Protech 500. Exclusively available from Viking International, the Protech II’s asymmetric pattern is said to be the perfect combination for wet and dry conditions.
GPX International Tire Corporation has appointed Kedar D Murthy as vice president of global OEM sales. Mr Murthy will be based in GPX’s headquarters, in Malden, Massachusetts. Kedar brings 18 years of experience in global sales and marketing, international business development, operations, eBusiness and finance.
The Viking tyre brand has been established in the UK for over 30 years. During this time it has developed a reputation for quality as a mid-range tyre and offers excellent profit opportunities for Viking dealers.
Elite Direct boasts one of the UK’s largest ranges of alloy wheels, as well as other accessories such as exhausts and tyres, among others. With a wide variety of brands on offer, Elite reckons that it has a wheel to suit most tastes. These brands include the Italian make Antera (for which Elite is the exclusive UK distributor), AMG, AC Schnitzer, Alpina, Brabus, Big Wheels, Collection, Hartge and Lorinser. As well as these, Elite offers replica wheels and also has its own brand, Elite.
Have you turned a boring and average motor into a blinged up, racing machine? If so, a new national competition from Auto Trader might interest you. The well-known magazine’s ‘Curves and Chrome’ competition is looking to find the “Best Amateur Modified Car” which will win £4,000 in cash and the “Best Professional Modified Car” which will win three weeks of advertising, with a full page advert, in their local Auto Trader magazine.
The Gislaved tyre range has been extended with the recent addition of the Speed 606 tyre, replacing the current Speed 506. Exclusively available from Viking International the new Speed 606 has a lot to offer the discerning driver.
The new tyre is said to safeguard enhanced handling and cornering stability. It features nuerous sipes with different angles, and block edges in the pattern combined with the fastest modern silica tread compound. As a result Viking representatives described the tyre’s performance by saying it had “short braking distances and outstanding handling.”
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