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Bringing China to the World

Beijing-based Best Choice International Trade Co. Ltd (BCIT) has served as a dealer for numerous Chinese tyre manufacturers since 1995. In the 12 years since the company’s establishment BCIT has expanded considerably, and today represents Chinese tyremakers in over 100 countries around the world, generating an annual turnover of more than US$40 million and annual export volume exceeding US$20 million.

In addition to its passenger, high performance and commercial vehicle tyre ranges, BCIT is able to source a wide variety of OTR, industrial forklift, solid and agricultural tyres. According to BCIT’s Europe representative Andro Yan, the company can source many Chinese brands, including Triangle, Chengshan ,Aeolus(Henan), Jinglun and Linglong, and are also able to organise private brand tyres to a customer’s own specifications. Mr. Yan and BCIT can be contacted through the company’s website www.chinese-tyres.com or via the address and phone details provided on the site

26th April 2007/by Tyrepress Editors

NTDA Dinner at Brityrex – Bigger than Ever

Attendance at the NTDA/TAFF Awards dinner is reaching record levels with over 400 members and guests already booked to attend. Commented NTDA National Chairman John Tarbox: “The dinner is the key business event for the UK Tyre Industry and running it alongside the exhibition has certainly contributed to this year’s record support.” During the Exhibition the NTDA stand at Brityrex will be focusing on one of the key health and safety issues in the trade, manual handling.

In partnership with Penny Hydraulics and Renault UK the stand will showcase the dangers associated with the handling of modern truck tyres both for roadside repairs and on mobile units.

20th April 2007/by Tyrepress Editors

Progetto Marangoni Ready to Deliver

Italian manufacturer Marangoni Tyre is claiming its recent Progetto Marangoni partnership with Redline magazine is already bearing fruit at the retail level. As redline’s Toyota Yaris project car nears completion, Derek Carruthers, Marangoni (Car Tyre Division) Sales & Marketing Director, commented on the brand visibility that has been achieved through the project: “This unique media/tyre company partnership has really caught everyone’s imagination. For Marangoni it is proving a fantastic opportunity to communicate our message to a new, demanding and highly influential market, while for Redline it dramatically shifts their ambitious project car programme to a new and elevated platform.”

The Toyota Yaris has been stripped of its original engine and gearbox and all interior trim. The MR2 donor car has been purchased, its much-modified turbo already boasting printouts of 298bhp. Redline will add a chargecooler and a few hush-hush mods which will boost output to well over 300bhp.

19th April 2007/by Tyrepress Editors

MyGoodyear.co.uk Hits the Radio

Goodyear has launched a radio information campaign to highlight the role of preventative tyre maintenance in road safety. The campaign also promotes the launch of MyGoodyear.co.uk, a new website that not only offers safety advice, but also celebrates the great British Bank Holiday with suggestions for ‘Good Days Out’ across the UK. Goodyear launched the website with interviews on nineteen local and regional radio stations this week, reaching an audience of over 1.4 million listeners.

James Bailey, Communications Manager, stated: “With the May Bank Holiday approaching it is the perfect time to start thinking about places to go across the UK. MyGoodyear.co.uk, in conjunction with our DriveHomeSafely partnership, offers advice on where to go, but also on how to get there safely. Preventative tyre maintenance can mean the difference between a brilliant bank holiday and a potentially tragic weekend, and we are urging drivers to carry out simple pressure and tread depth checks before setting out. MyGoodyear.co.uk provides inspiration for people looking for a fun bank holiday weekend with an eclectic range of suggestions from organic food markets to a sheep and goat Grand National!”

18th April 2007/by Tyrepress Editors

European NGO Highlights Tyre Noise Concerns

The European Federation for Transport and Environment (T&E) has added a new feature to their website. The major European NGO, whose principal task is to advocate and campaign for sustainable transport, has included a demonstration of tyre noise on its website as part of its effort to highlight how much more can be done to reduce the noise pollution created by road transport.

According to T&E, the majority of noise generated by road traffic comes not from engines but from the sound generated by tyres rubbing on road surfaces. At speeds above 30km/h for passenger cars and 50km/h for lorries tyre noise becomes a greater factor than engine noise. The issue of tyre noise has become more pronounced over time as the trend towards wider tyres has increased.

13th April 2007/by Tyrepress Editors

New Website and Focus for Alcar

Following the success of last year’s end user advertising campaign with the BSA brand, Kent based wheel distributors Alcar Wheelright Ltd are focusing on their house brand Dotz during 2007. Having introduced seven new styles, including unveiling of the new ‘dull anodised’ finishes on its ‘Radium’ and ‘Roadster’ ranges, Alcar will embark on an end user and trade advertising campaign to push home the company’s re-focus on the Dotz brand. In addition to passenger car wheels, Dotz has released its first wheel dedicated purely to the SUV market. The ‘Omega’ is available only in a 22-inch size and Alcar report the wheel is already developing a lot of interest within the SUV market sector.

3rd April 2007/by Tyrepress Editors

Aeolus Importer Launches European Customer Website

Aeolus Tyres entrusted the development of its special Website for the European market to Dutch importer Heuver Tyrewholesale. The new site www.aeolus-tyres.eu was developed in the Dutch town of Hardenberg. The layout of the new European site offers the user a way to find background information and extensive product information. Later this year, Heuver Tyrewholesale will open an interactive web store on the site, where customers can place their orders any time.

26th March 2007/by Tyrepress Editors

Vogue Tyre Launches Redesigned Site

(Akron/Tire Review) Vogue Tyre has redesigned its Website – www.voguetyre.com – to give consumers and retailers enhanced access to tyre, wheel and accessory product information and to locate a nearby Vogue dealer.

“This new Web site represents the culmination of months of work and discussions with our customers, our dealers and automotive enthusiasts around the country,” said Doug Dodson, Vogue’s vice chairman. “These days anybody can build a Website just like anyone can purchase a set of tyres. What sets this Web site apart from others is the same thing that sets our products apart from the competition: style and function.”

22nd March 2007/by Tyrepress Editors

MNA Launched Upgraded Truck Tyre Site

(Akron/Tire Review) Michelin North America has updated its Michelin Americas Truck Tires website at www.michelintruck.com. The revised site, said the company, features expanded information on each of its 65 tyre models as well as fuel and weight savings calculators designed to compute potential cost savings information of using X One super wides vs. conventional duals.

9th March 2007/by Tyrepress Editors

TIA Accepting Board Nominations

The Tire Industry Association (TIA) has announced it is accepting nominations for service on the 2007-2008 Board of Directors. Nominations and self-nominations are welcomed from “any TIA member in good standing or an official representative of an industry association.”

8th March 2007/by Tyrepress Editors

Goodyear – a Highly Admired US Company

The Goodyear Tire & Rubber Company has been identified by Fortune magazine as one of America’s most admired companies. Goodyear was the highest-ranked tyre company and ranked No. 2 overall in the motor vehicle parts category of Fortune’s America’s Most Admired Companies, up three places from its 2006 ranking.

8th March 2007/by Tyrepress Editors

Shanghai to Host Rubber & Tyre Expo

With the Chinese and Indian tyre industries proving to be the most rapidly transforming, the Asian region is one that has the attention of industry players and observers worldwide. According to 2005 statistics these two countries account for almost 30 per cent of the natural rubber produced globally each year, with much of this rubber ending up in tyre production.

5th March 2007/by Tyrepress Editors

Komei Appoints Sole UK Agent

Ecosystem Ltd has announced its appointment as sole UK agents for the Italian Komei range of recycling equipment. Komei specialise in the manufacture of granulation equipment for wood, plastic and rubber, and their 15600kg KG-1R granulator has been designed specifically for shredding used tyres. The features of this unit include a heat exchanger to maintain low temperatures for the rotor and counter blade, and the machine is powered by an 180kw motor.

21st February 2007/by Tyrepress Editors

Bridgestone Sues GPX International Over ‘Knock-Offs’

At the beginning of February, GPX International was sued by Bridgestone over a range of tyres for forestry vehicles that the Japanese manufacturer said infringed its rights. Bridgestone accused GPX of unfairly competing by its Firestone Rock Master brand name and advertising slogans.

Following the accusations GPX published an official statement “strongly denying” the accusations, which it said were an attempt to “besmirch its reputation.” The manufacturer said it was not aware that the Rock Master name was trade marked and has voluntarily “removed all reference to Rock Master from its website and will change the name of the tyres currently produced under the Rock Master name.”

15th February 2007/by Tyrepress Editors

Maxxis Launches B2B Website in US

Maxxis has a new business-to-business Web site (www.maxxislink.com), providing US customers increased options for online ordering, payments, order tracking and other key functions. The site features: 1) 24-hour availability to check inventory in real time, place an order and track it online from start to finish; 2) access to financial information, including reprints of invoices and packing lists, plus easy online payments; and 3) up-to-date shipment history of MaxxisLink orders and an easy-to-use order template that allows customers to save often-used information.

14th February 2007/by Tyrepress Editors