After 20 months of development and two delayed launches, Encircle Marketing has rolled-out the first phase of its new corporate website and reporting centre.
According to the company, the completely re-built corporate site coupled with user login portal, gives Encircle a fresh and modern look after eight years of reporting to the tyre industry.
Servicesure Autocentres has comprehensively revamped its website, simultaneously launching on five social media platforms, in order to communicate better with its membership. The company said that sign-ups have hit “record levels” in recent months.
The Goodyear truck tyre website for customers in the EMEA region – Europe, the Middle East and Africa – has been re-launched and is now available in a range of local languages. The updated truck.goodyear.eu site provides information on new and retreaded tyres, the Europe-wide TruckForce service network, the internet-based FleetOnlineSolutions management programme and the location of truck tyre dealers throughout the region.
In response to rising international traffic, Yokohama Rubber has switched its corporate website to a new domain. Effective 25 April, the existing yrc.co.jp/global/ domain has been superseded by the new http://www.y-yokohama.com/global/ address. The introduction of this new domain follows the addition of further language options to Yokohama Rubber’s main site.
More than 20 partners attended a three day meeting in Marrakesh (Morocco) between 25 and 28 February and learnt more about Al Dobowi´s European website and new product range.
During the “exclusive symposium”, Al Dobowi partners were able to find out more about the most recent additions to the Infinity product range. These will include: 60 new passenger car tyre sizes with improved labelling scores and 47 new passenger car tyres, as well as Infinity’s new regional truck tyre range and extended agricultural line-up.
Nine new language options have been added to Yokohama Rubber’s corporate website. In addition to being available in English and Japanese, the site now includes information in Spanish, French, Chinese, Arabic, Thai, Korean, Russian, Indonesian, and German. Users can access corporate information in their language of choice by selecting at the www.y-yokohama.com/global/ start page.
To mark the launch of its new website, BFGoodrich has launched “BFGoodrich Good Project”. The brand will fund 10 projects for aspiring racing drivers, desert rally drivers or classic car restorers, who have not necessarily had the resources to pursue their dream. BFGoodrich will provide materials, logistical and financial support to 10 projects selected from across Europe.
CDL has signed a three-year deal to provide full vehicle provenance and valuation data to the RAC for motor trade, vehicle breakdown, and insurance customers. The partnership will also provide vehicle provenance information for consumers through the newly launched RAC Passport product and vehicle look-up data to support RAC’s breakdown service, call centre operations and RAC Cars.
RAC Car Passport for dealers officially opens for business at 8am on Wednesday 9 March following its launch last month. Until 30 April, RAC will make all checks available at an introductory price of £1. Robert Diamond, managing director of Motoring Services at the RAC, said: “We’ve had a very strong reaction from the market since the announcement of Car Passport for dealers and are talking to a large number of potential customers.”
Garage comparison company, The Motorists’ Organisation, has partnered with Gocompare.com to help motorists shop around for car servicing and repairs. Gocompare.com has become the first leading comparison website in the UK to help its customers compare car servicing, MOT and repair providers, via Gocompare.com/car-insurance/services-and-mots/.
European motorsport fans have made John McGuinness’ remarkable comeback to take victory in the 2015 Isle of Man TT their “greatest fightback in motorsport history. Mike Hailwood, Marc Marquez, and Jackie Stewart finished as runners-up as voting in Dunlop’s Great Fightbacks campaign concluded.
Hankook Tire has relaunched its website for the UK and 11 other European markets. The reported aim of the redesigned hankooktire.com website is to cater to a growing demand for first-hand online information; in addition to providing details about products and offering a search function based on tyre size or vehicle type, the site includes an upgraded dealer locator tool that points motorists to their closest Hankook retailer by postcode or city.
The exclusive importer of the Aeolus truck, agricultural and OTR tyre ranges in eight European countries has launched an upgraded website for the range. Heuver Tyrewholesale says the new aeolus-tyres.com offers end users an overview of the whole range and allows them to search for specific tyres by application, axle position, vehicle type or size. The mobile and tablet-friendly site also features downloadable information and details of dealers in the eight target markets.
Jose Angeles, marketing manager for Nitto Tyres Australia, reports that the Nitto brand will now be sold exclusively in Australia through the 136-outlet Bob Jane T-Marts tyre retail chain. Announcing the new distribution deal, Angeles commented that “this national retail partnership, along with the new dedicated website, will dramatically expand Nitto’s presence in Australia and make our tyres much more accessible to an already extensive fan base.”
Zenises has launched a new website “designed to accommodate the company’s expanding business activity and showcase its multi-brand tyre brand portfolio”. Zenises.com carries details of the firm’s Z and T brands and introduces the firm’s long-standing association with Westlake passenger and commercial tyres as well as more recent tyre brand additions such as Triangle truck tyres.
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